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Hooked in Seconds: How Content Quality and Engagement Trigger Gen Z’s Impulse Buying Online

Authors: Chelsea Patricia Suryanto, Dewi Mustikasari Immanuel

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Chelsea Patricia Suryanto: Universitas Ciputra Surabaya
Dewi Mustikasari Immanuel: Universitas Ciputra Surabaya
Pages: 1811-1825
DOI:  10.35870/jemsi.v12i2.6466
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