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Keywords: "Service Personalization"

Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers

Authors: Rio Haribowo, Sukma Irdiana, Ida Ayu Trisna Wijayanthi, Sofia Maulida, Imam Jayanto, Fahrina Mustafa

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Rio Haribowo: Universitas Mulawarman
Sukma Irdiana: Institut Teknologi dan Bisnis Widya Gama Lumajang
Ida Ayu Trisna Wijayanthi: STIMI Handayani
Sofia Maulida: STIE Tri Bhakti
Imam Jayanto: Universitas Sam Ratulangi
Fahrina Mustafa: Universitas Hasanuddin
Pages: 1716-1722
DOI:  10.35870/jemsi.v12i2.6303
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Peran Personalisasi Layanan dan Komunikasi Pemasaran Digital Dalam Membentuk Retensi Pelanggan di Klinik Utama Cipta Ayu

Authors: Renancy Pratiwi, Endang Sulistya Rini, Doli Muhammad Jafar Dalimunthe

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Renancy Pratiwi: Universitas Sumatera Utara
Endang Sulistya Rini: Universitas Sumatera Utara
Doli Muhammad Jafar Dalimunthe: Universitas Sumatera Utara
Pages: 1192-1199
DOI:  10.35870/jemsi.v12i2.6103
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