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Keywords: "Segmentasi, Target, Pemposisian, Kesadaran Merek, Keputusan Pembelian"

Analisis Strategi Pemasaran Segmentation, Target, Positioning (STP), dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Produk Jas Hujan

Authors: Pramia Andriana Putri, Fizi Fauziya

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Pramia Andriana Putri: Universitas Teknologi Digital
Fizi Fauziya: Universitas Teknologi Digital
Pages: 2326-2334
DOI:  10.35870/jemsi.v10i4.2588
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