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Keywords: "Roblox"

The Influence Of Perceived Enjoyment, Electronic Word Of Mouth, And Social Influence On Robux Purchase Intention With Attitude As A Mediating Variable On Roblox Players In Indonesia

Authors: Muhammad Ari Nugraha, Yulyanti Fahruna, Ahmadi Ahmadi, Wenny Pebrianti, Harry Setiawan

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Muhammad Ari Nugraha: Universitas Tanjungpura Pontianak
Yulyanti Fahruna: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Harry Setiawan: Universitas Tanjungpura Pontianak
Pages: 3497-3511
DOI:  10.35870/jemsi.v12i4.6715
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

Authors: Valentino Chandra, William Wendy Ary

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Valentino Chandra: Insittut Teknologi dan Bisnis Sabda Setia
William Wendy Ary: Insittut Teknologi dan Bisnis Sabda Setia
Pages: 1664-1671
DOI:  10.35870/jemsi.v12i2.6280
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