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Keywords: "Purchase Behavior"

The Mediating Role of Purchase Intention on Green Skincare Purchase Behavior

Authors: Aisyah Rara Fauzia, Fredianaika Istanti

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Aisyah Rara Fauzia: Universitas Negeri Semarang
Fredianaika Istanti: Universitas Negeri Semarang
Pages: 3058-3070
DOI:  10.35870/jemsi.v12i3.6795
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Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

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Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
DOI:  10.35870/jemsi.v11i6.6055
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Pengaruh Shopping Lifestyle dan Brand Image Terhadap Purchase Decision Dalam Menggunakan Metode COD di Platform Shopee Pada Mahasiswa Fakultas Ekonomi Universitas Garut

Authors: Hilman Rismanto, Intan Permatasari, Anto Purwanto, Sintia Rahmawati, Pani Agustriani

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Hilman Rismanto: Universitas Garut
Intan Permatasari: Universitas Garut
Anto Purwanto: Universitas Garut
Sintia Rahmawati: Universitas Garut
Pani Agustriani: Universitas Garut
Pages: 2620-2637
DOI:  10.35870/jemsi.v12i3.6428
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UTAUT2 Approach to the Effect of Price Value, Social Influence, and Trust on Robux Purchasing Decisions through Gamepass on the Roblox Platform

Authors: Valentino Chandra, William Wendy Ary

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Valentino Chandra: Insittut Teknologi dan Bisnis Sabda Setia
William Wendy Ary: Insittut Teknologi dan Bisnis Sabda Setia
Pages: 1664-1671
DOI:  10.35870/jemsi.v12i2.6280
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Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust

Authors: Lola Kalista, Juniwati Juniwati, Bintoro Bagus Purmono, Ramadania Ramadania, Barkah Barkah

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Lola Kalista: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Ramadania Ramadania: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Pages: 2440-2451
DOI:  10.35870/jemsi.v12i3.6402
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Digital Payment Quality and User Behavior in Social Commerce vs Marketplace Platforms: Evidence from TikTok Shop and Indonesian E-Commerce

Authors: Alinda Putri Nur Rahma, Zaenal Arifin

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Alinda Putri Nur Rahma: Universitas Islam Indonesia
Zaenal Arifin: Universitas Islam Indonesia
Pages: 535-549
DOI:  10.35870/jemsi.v12i1.5918
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Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura

Authors: Indra Eka Wardana Toii

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Indra Eka Wardana Toii: Universitas Cenderawasih
Pages: 2430-2439
DOI:  10.35870/jemsi.v12i3.7362
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Pengaruh Visual Packaging, UGC, dan Social Proof terhadap Purchase Intention Produk Kecantikan Lokal di Kalangan Generasi Z Indonesia

Authors: Cinta Dwi Alieka, Ida Farida Oesman, Dadan Abdul Aziz Mubarok, Ridho Riadi Akbar, Rama Chandra Jaya

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Cinta Dwi Alieka: Universitas Indonesia Membangun
Ida Farida Oesman: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 1580-1591
DOI:  10.35870/jemsi.v12i2.6509
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Pengaruh Brand Trust dan Brand Awareness terhadap Purchase Decision di Kopi Kenangan Garut (Studi Kasus Generasi Z di Garut Kota)

Authors: Mohamad Rafie Eka Putra, Della Azmiatul Khoiriah, Mochamad Agil, Sakinah Aulia Antasari

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Mohamad Rafie Eka Putra: Universitas Garut
Della Azmiatul Khoiriah: Universitas Garut
Mochamad Agil: Universitas Garut
Sakinah Aulia Antasari: Universitas Garut
Pages: 2796-2804
DOI:  10.35870/jemsi.v12i3.6437
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Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

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Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
DOI:  10.35870/jemsi.v12i1.5823
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Pengaruh Influencer marketing, Scarcity Marketing, dan Brand Awareness Terhadap Purchase intention pada Brand Rucas (Studi Pada Pengguna Instagram)

Authors: Linda Mulyati, Dadan Abdul Aziz Mubarok

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Linda Mulyati: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2768-2780
DOI:  10.35870/jemsi.v11i4.4531
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Analisis Preferensi Petani Terhadap Minat Beli Bibit Kelapa Sawit di Cv. Harmoni Hijau Lestari

Authors: Aldi Primanda, Emilda Emilda, Meilin Veronica

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Aldi Primanda: Universitas Indo Global Mandiri
Emilda Emilda: Universitas Indo Global Mandiri
Meilin Veronica: Universitas Indo Global Mandiri
Pages: 5795-5803
DOI:  10.35870/jemsi.v11i6.5470
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Analisis Pengaruh Promosi pada Media Sosial, Digital Branding dan Influencer Marketing Terhadap Purchase Intention Jasa Perjalanan Wisata Mancanegara

Authors: Mozart Malik Ibrahim, Rezky Nurbakti, Sri Purwati, Muhammad Hery Santosa, Hadi Mulyana, Jefri Putri Nugraha

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Mozart Malik Ibrahim: Perbanas Institute
Rezky Nurbakti: Institut Ilmu Sosial dan Bisnis Andi Sapada
Sri Purwati: Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Muhammad Hery Santosa: STMIK Widya Utama
Hadi Mulyana: Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari Bandung
Jefri Putri Nugraha: Politeknik Kelautan dan Perikanan Sidoarjo
Pages: 1277-1283
DOI:  10.35870/jemsi.v11i3.4076
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Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com

Authors: Silvia Ekasari, Arifin Djakasaputra, Luh Komang Candra Dewi, Tanti Widia Nurdiani, Erina Alimin

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Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Arifin Djakasaputra: Universitas Tarumanagara
Luh Komang Candra Dewi: Universitas Triatma Mulya
Tanti Widia Nurdiani: Universitas Islam Raden Rahmat
Erina Alimin: Universitas Pelita Harapan
Pages: 2402-2407
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
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Peran Live Streaming Shopee terhadap Pengambilan Keputusan Konsumen Generasi Z

Authors: Nabil Ar Araaf, Ati Mustikasari

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Nabil Ar Araaf: Universitas Telkom
Ati Mustikasari: Universitas Telkom
Pages: 4668-4679
DOI:  10.35870/jemsi.v11i5.5062
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Pengaruh Citra Merek, E-WOM dan Customer Rating Terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam

Authors: Syahrinda Fina, Inda ukati

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Syahrinda Fina: Universitas Putera Batam
Inda ukati: Universitas Putera Batam
Pages: 1340-1351
DOI:  10.35870/jemsi.v12i2.6216
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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga

Authors: I Gede Bagus Swardana, Dewi Kusumasanthi

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I Gede Bagus Swardana: Institut Agama Hindu Negeri Gde Pudja Mataram
Dewi Kusumasanthi: Institut Agama Hindu Negeri Gde Pudja Mataram
Pages: 857-864
DOI:  10.35870/jemsi.v12i1.6057
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Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
DOI:  10.35870/jemsi.v11i2.3962
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Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Aqua

Authors: Mochamad Ismail Sanjaya, Netti Nurlenawati, Dexi Triadinda

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Mochamad Ismail Sanjaya: Universitas Buana Perjuangan Karawang
Netti Nurlenawati: Universitas Buana Perjuangan Karawang
Dexi Triadinda: Universitas Buana Perjuangan Karawang
Pages: 1818-1829
DOI:  10.35870/jemsi.v11i3.4204
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Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru

Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury

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Pamela Aisya Feliatra: Universitas Riau
Lailan Tawila Berampu: Universitas Riau
Rendra Wasnury: Universitas Riau
Pages: 92-101
DOI:  10.35870/jemsi.v12i1.5604
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
DOI:  10.35870/jemsi.v10i1.2018
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