Search Results

Keywords: "Product Involvement"

Pengaruh Social Media Marketing Terhadap Purchase Intention dengan Brand Image Sebagai Mediator dan Product Involvement Sebagai Moderator Pada Produk Sunscreen Facetology

Authors: Ayu Safitri, Fachmi Tamzil

View Affiliation Details
Ayu Safitri: Universitas Esa Unggul
Fachmi Tamzil: Universitas Esa Unggul
Pages: 3443-3453
DOI:  10.35870/jemsi.v12i4.6708
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Effect of Social Media Engagement and Beauty Influencers on Purchase Intentions of Indonesian Beauty Products

Authors: Rania Aysha Muhamad Basalamah, Anastasya Umayah, Tri Wismiarsi

View Affiliation Details
Rania Aysha Muhamad Basalamah: Sampoerna University
Anastasya Umayah: Sampoerna University
Tri Wismiarsi: Sampoerna University
Pages: 619-629
DOI:  10.35870/jemsi.v11i1.3756
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 2 of 2 items