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Keywords: "Media Exposure"

Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru

Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury

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Pamela Aisya Feliatra: Universitas Riau
Lailan Tawila Berampu: Universitas Riau
Rendra Wasnury: Universitas Riau
Pages: 92-101
DOI:  10.35870/jemsi.v12i1.5604
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Efektivitas Literasi Keuangan Digital pada Kebiasaan Financial Tracking dan Budgeting Mahasiswa Akuntansi

Authors: Ellaine Letycia, Wukuf Dilvan Rafa, Elok Heniwati

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Ellaine Letycia: Universitas Tanjungpura
Wukuf Dilvan Rafa: Universitas Tanjungpura
Elok Heniwati: Universitas Tanjungpura
Pages: 2177-2188
DOI:  10.35870/jemsi.v11i4.4309
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Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

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Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
DOI:  10.35870/jemsi.v12i1.5823
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Determinasi Perilaku Konsumtif Mahasiswa Di Kota Palangka Raya: Peran Self Control Dalam Mengurangi Konsumsi Berlebihan

Authors: Solikah Nurwati, Zainal Firdaus Wardhana

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Solikah Nurwati: Universitas Palangka Raya
Zainal Firdaus Wardhana: Universitas Bali Internasional
Pages: 465-478
DOI:  10.35870/jemsi.v12i1.5722
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