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Keywords: "Marketing Strategy Analysis (TikTok)"

Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
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DOI:  10.35870/jemsi.v10i1.2018
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Analisis Strategi Pemasaran dan Inovasi Produk Mochica dengan Menggunakan Medsos (Tiktok) dalam Meningkatkan Penjualan

Authors: Ade Bila Roswati, Muhammad Sugiharto

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Ade Bila Roswati: Universitas Teknologi Digital
Muhammad Sugiharto: Universitas Teknologi Digital
Pages: 1375-1383
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DOI:  10.35870/jemsi.v11i3.4101
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Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop

Authors: Dzakiya Rahmanita, Rabhi Fathan Muhammad

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Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Rabhi Fathan Muhammad: Universitas Singaperbangsa Karawang
Pages: 972-981
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DOI:  10.35870/jemsi.v12i1.6004
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Peran Konten Media Sosial dalam Membangun Minat Beli Konsumen: Studi Kualitatif pada Satoe Rasa

Authors: Kirana Noor Azillia Prameswara, Abiyyu Pradila Maulidan, Erin Setya Ningtyas, Wihdatul Khoiriyah

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Kirana Noor Azillia Prameswara: Universitas Nusantara PGRI Kediri
Abiyyu Pradila Maulidan: Universitas Nusantara PGRI Kediri
Erin Setya Ningtyas: Universitas Nusantara PGRI Kediri
Wihdatul Khoiriyah: Universitas Nusantara PGRI Kediri
Pages: 1900-1907
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DOI:  10.35870/jemsi.v12i2.6301
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