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Keywords: "Marketing Activities"

Pengaruh Brand Image, Aktivitas Pemasaran, dan Customer Engagement di Media Sosial Terhadap Keputusan Pembelian Konsumen Pada Produk Rabbani Cabang Kopo di Bandung

Authors: Shofia Dwi Azrani, Siti Sarah

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Shofia Dwi Azrani: Universitas INABA
Siti Sarah: Universitas INABA
Pages: 445-459
DOI:  10.35870/jemsi.v11i1.3682
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Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital

Authors: Rania Cundamanik Wisand, Arthanami Nauli Panggabean, Rahma Sugihartati, Dessy Harisanty, Dina Septiani

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Rania Cundamanik Wisand: Universitas Airlangga
Arthanami Nauli Panggabean: Universitas Airlangga
Rahma Sugihartati: Universitas Airlangga
Dessy Harisanty: Universitas Airlangga
Dina Septiani: Universitas Airlangga
Pages: 1837-1843
DOI:  10.35870/jemsi.v12i2.6499
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Purchase Intention Of Glowsophy Moisturizer on Tiktok: Influencer Reputation As Moderator And Kols Customer Perception

Authors: Esa Agata, Wenny Pebrianti, Bintoro Bagus Purmono, Heriyadi Heriyadi, Harry Setiawan

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Esa Agata: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Harry Setiawan: Universitas Tanjungpura Pontianak
Pages: 2360-2369
DOI:  10.35870/jemsi.v12i3.6401
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Implementasi E-Bisnis Digital Marketing And Branding Terhadap Alur Informasi Pelayanan Sekolah (Islamic Primary School Ibnu Sina Cikarang Selatan Bekasi)

Authors: Aryani Kusuma Mukti, Rima Huswatun Chasanah, Dewi Mustikaning Prihatin, Rani Rusdianthi, Akzir Fitri Afiani, Nurhaeni Sikki

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Aryani Kusuma Mukti: Universitas Sangga Buana YPKP Bandung
Rima Huswatun Chasanah: Universitas Sangga Buana YPKP Bandung
Dewi Mustikaning Prihatin: Universitas Sangga Buana YPKP Bandung
Rani Rusdianthi: Universitas Sangga Buana YPKP Bandung
Akzir Fitri Afiani: Universitas Sangga Buana YPKP Bandung
Nurhaeni Sikki: Universitas Sangga Buana YPKP Bandung
Pages: 347-354
DOI:  10.35870/jemsi.v11i1.3655
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The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
DOI:  10.35870/jemsi.v9i1.892
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Pemanfaatan Metode Scamper Dalam Pengembangan Inovasi Produk Pada Usaha: Es Teh Tali Pinggir di Jl HS Ronggo waluyo Kabupaten Karawang

Authors: Desi Jaelani, Dzakiya Rahmanita, Danang Kusnanto

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Desi Jaelani: Universitas Singaperbangsa Karawang
Dzakiya Rahmanita: Universitas Singaperbangsa Karawang
Danang Kusnanto: Universitas Singaperbangsa Karawang
Pages: 1212-1221
DOI:  10.35870/jemsi.v12i2.6001
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
DOI:  10.35870/jemsi.v9i6.1637
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