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Keywords: "Influencer Marketing and Price"

Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust

Authors: Lola Kalista, Juniwati Juniwati, Bintoro Bagus Purmono, Ramadania Ramadania, Barkah Barkah

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Lola Kalista: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Ramadania Ramadania: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Pages: 2440-2451
DOI:  10.35870/jemsi.v12i3.6402
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Pengaruh Brand Awareness, Influencer Marketing dan Harga Terhadap Keputusan Pembelian pada Produk Sunscreen Nivea di Kota Bandung

Authors: Selvia Pebriyani, Ridho Riadi Akbar

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Selvia Pebriyani: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 355-365
DOI:  10.35870/jemsi.v11i1.3659
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