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Keywords: "Hedonistic Shopping Motivation"

Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee

Authors: Puput Novelia Putri, Nurmiyati, Nunuk Supraptini

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Puput Novelia Putri: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nurmiyati: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Nunuk Supraptini: Universitas Darul Ulum Islamic Centre Sudirman Guppi
Pages: 1040-1050
DOI:  10.35870/jemsi.v11i2.3962
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Abstract
Analysis of the Influence of Fear of Missing Out, Sales Promotions, E-Wallets, Flash Sales, and Hedonistic Shopping Motivation on Impulsive Buying of Sea Makeup Bundling Products on the TikTok Shop Platform (Study of the Purwokerto Community)

Authors: Suci Yuliana Sari, Herni Justiana Astuti, Dian Widyaningtyas, Purnadi Purnadi

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Suci Yuliana Sari: University of Muhammadiyah Purwokerto
Herni Justiana Astuti: University of Muhammadiyah Purwokerto
Dian Widyaningtyas: University of Muhammadiyah Purwokerto
Purnadi Purnadi: University of Muhammadiyah Purwokerto
Pages: 1697-1708
DOI:  10.35870/jemsi.v12i2.6293
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