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Keywords: "Fashion Industry"

Pengaruh Brand Image, Brand Satisfaction dan Brand Trust Terhadap Brand Loyalty Pelanggan Outfix di Wilayah Bandung

Authors: Annisa Selly Aprianti, Dadan Abdul Aziz Mubarok

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Annisa Selly Aprianti: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2034-2048
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DOI:  10.35870/jemsi.v11i4.4250
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Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung

Authors: Yurni Fadhillah, Aldy Santo Hegiarto

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Yurni Fadhillah: Universitas Teknologi Digital Bandung
Aldy Santo Hegiarto: Universitas Teknologi Digital Bandung
Pages: 5121-5131
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DOI:  10.35870/jemsi.v11i6.5087
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Pengaruh Social Media Marketing Dan Harga Terhadap Keputusan Pembelian Produk Tragen Footwear Bandung

Authors: Muhamad Ramdan, Arie Hendra Saputro, Erna Herlinawati

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Muhamad Ramdan: Universitas Indonesia Membangun
Arie Hendra Saputro: Universitas Indonesia Membangun
Erna Herlinawati: Universitas Indonesia Membangun
Pages: 2713-2722
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DOI:  10.35870/jemsi.v9i6.1715
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Analisis Strategi Pemasaran Melalui Pendekatan Marketing Mix (Studi Kasus : Toko Ria Busana Cabang kota Cimahi)

Authors: Santi Susilawati, Indrajati Wibowo

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Santi Susilawati: Universitas Teknologi Digital
Indrajati Wibowo: Universitas Teknologi Digital
Pages: 1269-1276
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DOI:  10.35870/jemsi.v11i3.4074
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