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Keywords: "Cosmetic"

The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products

Authors: Luh Komang Candra Dewi, Ni Luh Kardini, Yunidyawati Azlina, Tengku Kespandiar, Eka Kurnia Saputra

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Luh Komang Candra Dewi: Universitas Triatma Mulya
Ni Luh Kardini: Universitas Mahendradatta
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Eka Kurnia Saputra: STIE Pembangunan Tanjungpinang
Pages: 246-250
DOI:  10.35870/jemsi.v9i2.954
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The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products

Authors: Taat Kuspriyono, Tengku Kespandiar, Helmi Ali, Hilarius Wandan, Wa Ode Nur Ainun

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Taat Kuspriyono: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittingi
Hilarius Wandan: Universitas Lelemuku Saumlaki
Wa Ode Nur Ainun: Universitas Dayanu Ikhsanuddin
Pages: 756-761
DOI:  10.35870/jemsi.v9i3.1166
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Pengaruh Visual Packaging, UGC, dan Social Proof terhadap Purchase Intention Produk Kecantikan Lokal di Kalangan Generasi Z Indonesia

Authors: Cinta Dwi Alieka, Ida Farida Oesman, Dadan Abdul Aziz Mubarok, Ridho Riadi Akbar, Rama Chandra Jaya

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Cinta Dwi Alieka: Universitas Indonesia Membangun
Ida Farida Oesman: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 1580-1591
DOI:  10.35870/jemsi.v12i2.6509
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Sikap dan Niat Beli Kosmetik Halal : Systematic Literature Review 2015-2025

Authors: Risa Rahmawati

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Risa Rahmawati: Universitas Paramadina
Pages: 1303-1316
DOI:  10.35870/jemsi.v12i2.6144
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