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Keywords: "Brand Attitude"

Pengaruh Influencer Marketing Terhadap Purchase Intention Dengan Brand Attitude Sebagai Variabel Mediasi Pada Richeese Factory Di Garut

Authors: Hilman Rismanto, Akmal Husna, Andini Agistiani, Ai Heni Sari, Wina Andrianti

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Hilman Rismanto: Universitas Garut
Akmal Husna: Universitas Garut
Andini Agistiani: Universitas Garut
Ai Heni Sari: Universitas Garut
Wina Andrianti: Universitas Garut
Pages: 2482-2491
DOI:  10.35870/jemsi.v12i3.6444
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Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

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Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
DOI:  10.35870/jemsi.v11i2.3977
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Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers

Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Luh Komang Candra Dewi: Universitas Triatma Mulya
Elizabeth: Universitas Budi Luhur
Fahrina Mustafa: Hasanuddin University
Sonny Santosa: Universitas Buddhi Dharma
Pages: 2432-2437
DOI:  10.35870/jemsi.v9i6.1648
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