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Keywords: "Brand Attachment"

Pengaruh Digital Content Marketing Terhadap Loyalitas Pelanggan Melalui Behavioral Engagement, Brand Trust, Brand Attachment Pada Generasi Z

Authors: Ernawan Dwi Hanartyo, Indah Nurhasan

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Ernawan Dwi Hanartyo: Universitas Esa Unggul
Indah Nurhasan: Universitas Esa Unggul
Pages: 3598-3609
DOI:  10.35870/jemsi.v12i4.6758
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Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura

Authors: Indra Eka Wardana Toii

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Indra Eka Wardana Toii: Universitas Cenderawasih
Pages: 2430-2439
DOI:  10.35870/jemsi.v12i3.7362
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Pengaruh Fear Of Missing Out (FOMO) Terhadap Harmonious Brand Passion dan Obsessive Brand Passion Serta Dampaknya Terhadap Brand Addiction Pada Konsumen Skincare di Media Sosial

Authors: Fina Puspita Laut, Ritta Setiyati

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Fina Puspita Laut: Universitas Esa Unggul
Ritta Setiyati: Universitas Esa Unggul
Pages: 3687-3702
DOI:  10.35870/jemsi.v12i4.6787
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