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Keywords: "Advertising Appeal"

The Influence of Brand Image, Advertising Appeal, and Lifestyle on The Purchase Intention of Janji Jiwa Consumer

Authors: Valent Giodinna Lau, Wasiman Wasiman

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Valent Giodinna Lau: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1784-1793
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DOI:  10.35870/jemsi.v12i2.6337
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
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DOI:  10.35870/jemsi.v12i2.6341
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