Pengaruh Kualitas Pelayanan, Persepsi Kemudahan, dan Kualitas Informasi Terhadap Minat Pembelian Online pada Situs Jual beli Lazada di Sidoarjo
DOI:
https://doi.org/10.35870/jemsi.v12i5.6990Keywords:
Service Quality, Perception Ease Of Use, Quality Of Information, Purchasing Interest, E-CommerceAbstract
The rapid growth of e-commerce requires platforms such as Lazada to enhance factors that can drive consumer purchase interest. This research aims to analyze the influence of service quality, perceived ease of use, and information quality on consumers’ purchasing interest on Lazada in Sidoarjo. This research used a quantitative approach using descriptive methods. The population in this study is the people of Sidoarjo with a sample of 100 respondents who are active users of Lazada and have made at least one purchase. Sampling techniques use purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software version 22. This research found that the service quality had an effect on purchasing interest, the perception ease of use had an effect on purchasing interest, and the information quality had an effect on purchasing interest.
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