Main Content
Lembaga Kita Journal Portal

Abstract

This study aims to examine the effect of E-commerce and Self-Control on Impulsive Buying behaviour among University Almuslim students. The background of this study is the increasing intensity of online shopping platform usage among the younger generation, which potentially triggers unplanned consumptive behaviour. The research was conducted at University Almuslim, Bireuen Regency, involving 120 students selected through a purposive sampling technique. The method used was a quantitative approach with a multiple linear regression analysis technique using SPSS software. The results showed that: (1) E-commerce has a positive and significant effect on Impulsive Buying; (2) Self-Control has no significant effect on Impulsive Buying. (3) E-Commerce and Self-Control simultaneously have a significant effect on Impulsive Buying. This finding confirms that external stimuli from digital platforms have a dominant power in triggering impulse buying compared to internal self-control. Practical implications, digital literacy, and financial management are needed for students to consume.

Keywords

E-commerce Self-Control Impulsive Buying Students Consumer Behavior

How to Cite

Citation Format
Mutia, I., Yusrawati, Y., & Saputra, A. M. (2026). The Effect of E-Commerce and Self-Control on Impulsive Buying: A Case Study Among University Almuslim Student. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(5), 4247-4255. https://doi.org/10.35870/jemsi.v12i5.6945

References

28 References
  • Agusti, S., Sugiarti, R., Hermawati, S., & Suhandi, A. P. (2025). Pengaruh hedonic shopping motivation terhadap impulse buying melalui positive emotion pada konsumen Sociolla di Tangerang. Journal of Artificial Intelligence and Digital Business (RIGGS), 4(2), 112–125.
  • Arsy, A. P., Purwandari, D. A., & Kurniawan, N. (2024). Kemampuan self-control mahasiswa terhadap impulsive buying belanja online di tanggal kembar. Jurnal Pendidikan dan Konseling, 6(1), 45–58.
  • Damayanti, M. R., & Sagoro, E. M. (2024). Pengaruh perilaku fear of missing out dan kemudahan penggunaan terhadap impulsive buying pada pengguna e-commerce dengan self-control sebagai variabel moderasi. Jurnal Ilmu Manajemen, 12(3), 210–225.
  • Dewi, N. K., & Sudaryanto. (2020). Uji validitas dan reliabilitas kuesioner perilaku proposal. Jurnal FOKUS, 4(4), 280–283.
  • Fadli, R. A., Risnawati, M., & Fikri, H. (2025). Penerapan regresi linier berganda dalam menilai hubungan antarvariabel dalam penelitian kuantitatif. Journal of Social Science Research, 5(3), 89–102.
  • Fang, Y., Qiao, L., & Leung, L. (2022). How live streaming affects impulsive buying: An S-O-R perspective. Journal of Retailing and Consumer Services, 66, 102916. https://doi.org/10.1016/j.jretconser.2022.102916.
  • Indah, F. S. M., Adnan, B. U., & Karolin, R. (2022). Impulsive buying pada perempuan dewasa awal: Bagaimana peran self-control? Journal of Psychological Research, 2(3), 378–388.
  • Kaila, F. P., & Fajar, R. (2025). Hubungan self-control dan religiusitas terhadap perilaku impulsive buying pada pengguna paylater. Jurnal Ekonomi dan Bisnis Digital, 3(1), 55–68.
  • Li, X., Wang, Y., & Chen, Z. (2024). Dimensions of impulsive buying in digital marketplace: Spontaneity, stimulation, and compulsion. International Journal of Consumer Studies, 48(2), 112–130. https://doi.org/10.1111/ijcs.12987.
  • Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press.
  • Muhammad, F., & Muhammad, I. P. N. (2025). Pendapat ahli tentang e-commerce. Jurnal Ilmiah Ekonomi, Manajemen, dan Akuntansi, 2(1), 462–475.
  • Nurhidayah, S., & Rahman, T. (2025). Pengaruh e-commerce Shopee terhadap perilaku konsumtif pada mahasiswa Sekolah Tinggi Ilmu Tarbiah (STIT) Syekh Muhammad Nafis Tabalong. Jurnal Mahasiswa Administrasi Publik dan Administrasi Bisnis, 8(1), 22–35.
  • Oktavia, C. K., & Muhammad, I. S. (2025). Peran guru pendidikan Pancasila dalam menanam nilai antikorupsi untuk meningkatkan integritas murid. Jurnal Pendidikan Dewantara, 11(2), 159–170.
  • Oktaviani, D., & Keni, K. (2024). Perilaku impulsive buying sebagai respon terhadap flash sale dan customer’s shopping experience: Peran moderasi self-control. Jurnal Muara Ilmu Ekonomi dan Bisnis, 8(2). https://doi.org/10.24912/jmieb.v8i2.32313.
  • Pratama, A., Wijaya, S., & Kusuma, H. (2024). Emotional triggers in online shopping: A study on impulsive buying behavior. Journal of Consumer Behavior, 9(2), 88–101.
  • Rachmawati, A. (2020). Pengaruh e-commerce dan diskon online terhadap perilaku impulsive buying. Jurnal Manajemen dan Pemasaran, 15(2), 112–125.
  • Rasyidin, M., Puteh, A., Zulfikar, Saputra, A. M., Muttaqim, H., & Rizkina, A. (2025). The impact of behavioral intention on financial technology in banking sector. ARBITRASE: Journal of Economics and Accounting, 6(1), 356–363. https://doi.org/10.47065/arbitrase.v6i1.2532.
  • Rizkina, A., Nurhayati, Rasyidin, M., Saputra, A. M., & Ariga, H. P. S. (2024). The reaction of poverty to consumption and inflation in Indonesia. Electronic Journal of Education, Social Economics and Technology (eJESET).
  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189–199. https://doi.org/10.1086/209105.
  • Saputra, A. M., Fakhrurrazi, & Mukhdasir. (2025). Dampak citra TikTok Shop dan E-WOM terhadap perilaku belanja online Gen-Z. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(2), 1076–1088. https://doi.org/10.35870/jemsi.v11i2.3977.
  • Saputra, A. M., Maihani, S., Rizkina, A., & Mukhdasir. (2026). Digital service experience moderating satisfaction on loyalty: Generational comparison in Indonesian fashion MSMEs. Business Review and Case Studies. https://doi.org/10.17358/brcs.6.3.408.
  • Septanus, R. M., & Heni, S. (2025). Pembelian impulsif di era digital: Peran live streaming, content marketing, dan ulasan pelanggan online pada pengguna Shopee. Journal of Management and Digital Business, 5(2), 498–512.
  • Sopanah, A., Ma'arif, S., & Mulyani, S. (2020). E-commerce: Konsep dan aplikasi. Pustaka Setia.
  • Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
  • Tangney, J. P., Baumeister, R. F., & Boone, A. L. (2004). High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. Journal of Personality, 72(2), 271–324. https://doi.org/10.1111/j.0022-3506.2004.00263.x.
  • Wardhana, A., & Marcelino, N. (2025). Influence of attitudinal loyalty on online impulse buying with self-control as a moderating variable. Journal of Management: Small and Medium Enterprises (SMEs), 19(1). https://doi.org/10.35508/jom.v19i1.24236.
  • Zhang, M., & Shi, G. (2022). Consumers’ impulsive buying behavior in online shopping based on the influence of social presence. Computational Intelligence and Neuroscience, 2022, 6794729. https://doi.org/10.1155/2022/6794729.
  • Zulfan, M. (2021). Aspek-aspek self-control dalam perilaku konsumen generasi Z. Jurnal Psikologi Ekonomi, 7(1), 34–45.

Author Biographies

Intan Mutia, Universitas Almuslim

Business Administration, Faculty of Social and Political Sciences, Universitas Almuslim, Bireuen, Indonesia.

Yusrawati Yusrawati, Universitas Almuslim

Business Administration, Faculty of Social and Political Sciences, Universitas Almuslim, Bireuen, Indonesia.

Al Mahfud Saputra, Universitas Almuslim

Ritel Management, Faculty of Economic, Universitas Almuslim, Bireuen, Indonesia.

License

Copyright (c) 2026 Intan Mutia, Yusrawati Yusrawati, Al Mahfud Saputra

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Similar Articles

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)

Contrimetric

Recommended Articles

Journal Transparency

Additional Information

Learn more about how this journal ensures quality, ethics, and transparency.