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Faktor – Faktor yang Mempengaruhi  Pengalaman Pelanggan, WOM, Nilai yang Dirasakan, dan Kesadaran Merek Terhadap Niat Pembelian Ulang Pada Konsumen UNIQLO di DP Mall Kota Semarang

  • Dinda Selvi Aulia1*
  • Yohan Wismantoro2
  • Mahmud Mahmud3
  • Fakhmi Zakaria4
1,2,3,4 Universitas Dian Nuswantoro image/svg+xml
* Corresponding Author: Dinda Selvi Aulia
Cover JEMSI Volume 12 Nomor 4 Agustus 2026

Abstract

This study aims to analyze the influence of Customer Experience, Word of Mouth, Perceived Value, and Brand Awareness on the Repurchase Intention of Uniqlo consumers at DP Mall Semarang. This research employs a quantitative approach using a survey method involving 136 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0. The results indicate that all independent variables, namely Customer Experience, Word of Mouth, Perceived Value, and Brand Awareness, have a positive and significant effect on Repurchase Intention. Among these variables, Word of Mouth and Brand Awareness are the most dominant factors influencing repurchase intention. The R-square value of 0.782 suggests that the research model has strong explanatory power for the dependent variable. These findings imply that improving customer experience, consumer-to-consumer communication, perceived value, and brand awareness simultaneously can enhance consumers’ intention to repurchase.

Keywords

Customer Experience Word Of Mouth Perceived Value Brand Awareness Repurchase Intention

How to Cite

Citation Format
Aulia, D. S., Wismantoro, Y., Mahmud, M., & Zakaria, F. (2026). Faktor – Faktor yang Mempengaruhi  Pengalaman Pelanggan, WOM, Nilai yang Dirasakan, dan Kesadaran Merek Terhadap Niat Pembelian Ulang Pada Konsumen UNIQLO di DP Mall Kota Semarang. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(4), 3980-3992. https://doi.org/10.35870/jemsi.v12i4.6863

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Author Biographies

Dinda Selvi Aulia, Universitas Dian Nuswantoro

Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univrsitas Dian Nuswantoro Semarang, Indonesia.

Yohan Wismantoro, Universitas Dian Nuswantoro

Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univrsitas Dian Nuswantoro Semarang, Indonesia.

Mahmud Mahmud, Universitas Dian Nuswantoro

Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univrsitas Dian Nuswantoro Semarang, Indonesia.

Fakhmi Zakaria, Universitas Dian Nuswantoro

Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univrsitas Dian Nuswantoro Semarang, Indonesia.

License

Copyright (c) 2026 Dinda Selvi Aulia, Yohan Wismantoro, Mahmud Mahmud, Fakhmi Zakaria

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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