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Abstract

The development of entrepreneurship teaching materials tailored for non-entrepreneurship study programs is a strategic approach to fostering entrepreneurial mindsets and skills among students from diverse academic disciplines. This study aimed to design and evaluate entrepreneurship teaching materials based on a constructivist approach, integrating the ENTRE model, which combines theoretical and practical components. Employing a mixed-methods Research and Development (R&D) methodology with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), the developed module emphasized active learning, problem-solving, and real-world applications, addressing the needs of Community Education students at Universitas Negeri Medan. Validation by experts, practicality assessments by lecturers and students, and effectiveness evaluations through learning outcome tests and interviews demonstrated that the module was valid (average score 4.2), practical (average score 4.0), and effective (test score improvement p < 0.001). Qualitative findings revealed enhanced engagement, creativity, and entrepreneurial mindset transformation, overcoming initial challenges such as unfamiliarity with business terminology. This study provides a framework for integrating entrepreneurship education into non-entrepreneurship curricula, promoting intrapreneurial and entrepreneurial competencies relevant to the Indonesian higher education context.

Keywords

Entrepreneurship Education Constructivism ENTRE Model Non-Entrepreneurship Study Programs Teaching Materials

How to Cite

Citation Format
Hasibuan, A. F., Aprinawati, A., & Suharianto, J. (2026). Igniting Intrapreneurial Sparks: Transforming Non-Business Students through Constructivist ENTRE Learning at Universitas Negeri Medan. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(3), 2733-2740. https://doi.org/10.35870/jemsi.v12i3.6500

References

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Author Biographies

Ali Fikri Hasibuan, State University of Medan

Program Studi Kewirausahaan, Fakakultas Ekonomi, Universitas Negeri Medan, Medan, Indonesia.

Aprinawati Aprinawati, State University of Medan

Program Studi Kewirausahaan, Fakakultas Ekonomi, Universitas Negeri Medan, Medan, Indonesia.

Joko Suharianto, State University of Medan

Program Studi Ilmu Ekonomi, Fakultas Ekonomi, Universitas Negeri Medan, Medan, Indonesia.

License

Copyright (c) 2026 Ali Fikri Hasibuan, Aprinawati Aprinawati, Joko Suharianto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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