Strategi Optimalisasi Media Sosial Marketing Dalam Meningkatkan Brand Awareness dan Penjualan Batik Putri Sanggabuana Karawang
DOI:
https://doi.org/10.35870/jemsi.v11i3.4196Keywords:
Optimization Of Social Media Marketing, Brand Awareness, BatikAbstract
This study aims to analyze social media optimization strategies in increasing Brand awareness and sales of Batik Putri Sanggabuana Karawang. Using a qualitative approach with a case study method, this research explores the effectiveness of social media platforms such as Instagram and Facebook in promoting local products. The results show that the use of attractive, educative, and consistent visual content is able to increase public awareness of Batik Putri Sanggabuana. Promotion through social media, including paid advertisements, has proven effective in increasing sales by up to 20%. Nonetheless, challenges such as maintaining content quality and attracting the attention of young audiences are key focuses that need to be addressed. Active interaction with consumers through social media also contributes greatly to building customer loyalty. This study recommends a more structured and creative marketing strategy to expand market reach and strengthen the image of Batik Putri Sanggabuana as Karawang's local cultural identity.
Downloads
References
Akbar, T. M., & Flowerina, I. (1946). Implementasi sosial media marketing cv. padang gadget indonesia cabang solok melalui sosial media instagram pada program akhir tahun 2023. JKOMDIS: Jurnal Ilmu Komunikasi Dan Media Sosial, 4 (2), 669–679.
Fadila, M. E., Sihabudin, S., & Fauji, R. (2024). Pengaruh harga, review produk, affiliate marketing terhadap keputusan pembelian pada sosial commerce. Ranah Research: Journal of Multidisciplinary Research and Development, 6(4), 724-733. https://doi.org/10.38035/rrj.v6i4.870.
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33-54.
Fauji, R., Triadinda, D., & Epty, D. (2021). STRATEGI PEMASARAN DIGITAL USAHA IKAN BANDENG UNTUK MENINGKATKAN PEREKONOMIAN DESA TAMBAK SUMUR UNIVERSITAS BUANA PERJUANGAN KARAWANG. PROSIDING KONFERENSI NASIONAL PENELITIAN DAN PENGABDIAN UNIVERSITAS BUANA PERJUANGAN KARAWANG, 1(1), 836-850.
Hasan, Z. I., & Nisa, F. (2024). Penerapan Strategi Manajemen Media Sosial untuk Optimalisasi Brand Awareness, Loyalitas dan Penjualan pada UMKM di Bandung, Jawa Barat. Jurnal Abdi Masyarakat Indonesia, 4(4), 1087-1096. https://doi.org/10.54082/jamsi.1302.
Hermanto, R. (2023). Strategi Pemasaran Terkini: Meningkatkan Brand Awareness dan Mengoptimalkan Penjualan.
Hidayat, A. Z. R., Fauzia, B., & Damora, L. (2022). Strategi Komunikasi Pemasaran Digital Zytadelia Dalam Meningkatkan Brand Awareness Di Masa Pandemi Covid-19. Jurnal Akrab Juara, 7(2), 203-217.
Juhji, J., Wahyudin, W., Muslihah, E., & Suryapermana, N. (2020). Pengertian, ruang lingkup manajemen, dan kepemimpinan pendidikan Islam. Jurnal Literasi Pendidikan Nusantara, 1, 111-124.
Lestari, B., Permatasari, I. R., & Wahyu, E. E. (2021). Sosial Media Marketing Sebagai Strategi Destination Marketing Organisations Dalam Re-Branding Kajoetangan Heritage. Jurnal Akuntansi Bisnis Dan Humaniora, 8(1), 30-38. https://doi.org/10.33795/jabh.v8i1.1403.
Nuraini, H., Avi, R., Azizah, N., & Jordi, M. R. (2023). Pendampingan Pemanfaatan Media Sosial Instagram Guna Meningkatkan Segmentasi Pasar Pada UMKM Batik New Colet Jombang. Welf. J, 1(2), 270-276.
Rachma, S. A. (2024). OPTIMALISASI MEDIA SOSIAL DALAM MENINGKATKAN BRAND AWARENESS PADA SAFEEYA UMROH. Stratēgo: Jurnal Manajemen Modern, 6(3).
Rahmawati, E. P., & Purwanto, S. (2022). Optimasi Media Sosial Instagram Sebagai Penunjang Digital Marketing Pada Pt Disty Teknologi Indonesia. KARYA: Jurnal Pengabdian Kepada Masyarakat, 2(3), 36-40.
Sari, M. D., Dewi, S., Sudyantara, S. C., Yuwono, A., & Heriana, T. (2023). Pendampingan pemasaran digital batik Mariana Ponorogo melalui website dan sosial media. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(2), 3498-3507.
Setiadi, S., & Maulana, R. (2023). Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Abig Berkah Sukabumi. Jurnal Ekonomak, 9(3), 13-21.
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2021). Penggunaan digital marketing untuk memperluas pasar dan meningkatkan daya saing UMKM. Community Empowerment, 6(1), 42-47. https://doi.org/10.31603/ce.4244.
Triana, N. N., & Sayuti, M. (2022). Strategi Pemasaran Batik Putri Sangga Buana Karawang Dengan Analisis Swot Berbasis Lima Elemen Sun Tzu. Prosiding Konferensi Nasional Penelitian dan Pengabdian Universitas Buana Perjuangan Karawang, 2(1), 428-440.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Rizky Ahmad Pribadi, Sihabudin, Robby Fauji
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
