Published: 2017-08-17

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN JASA BANK CENTRAL ASIA CABANG BANDA ACEH

DOI: 10.35870/jemsi.v3i2.293

Fitriani Fitriani
  • Fitriani Fitriani: Akubank Nusantara Aceh Timur
Issue Cover
Article Metrics
Share:

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh bauran pemasaran jasa terhadap keputusan nasabah menggunakan jasa Bank Central Asia Cabang Banda Aceh.Populasi dalam penelitian ini adalah seluruh nasabah Bank Central Asia yang berdomisili di kota Banda Aceh tidak dapat didefinisikan, oleh karena itu dalam pengambilan sampel dilakukan dengan menggunakan metode “purposive†terhadap 100 orang responden.Hasil penelitian diperoleh koefisien determinan (R2) bernilai 96,9 % atau 0,969 menunjukkan bahwa bauran pemasaran yaitu produk, harga, promosi, distribusi, people, proses dan costumer service maupun mempengaruhi variabel keputusan konsumen menggunakan jasa Bank Central Asia sebesar 96,9 % dan sisanya sebesar 3,1 persen dipengaruhi oleh variabel lainnya diluar model penelitian ini. Pengujian secara partial dengan uji t, untuk semua variabel bebas dalam penelitian ini secara partial berpengaruh signifikan terhadap variabel keputusan konsumen menggunakan jasa Bank Central Asia Pengujian secara simultan dengan melakukan uji F menunjukkan bahwa semua variabel bebas dalam penelitian ini secara simultan berpengaruh signifikan terhadap variabel keputusan
konsumen menggunakan jasa Bank Central Asia.Diharapkan kepada pimpinan Bank Central Asia agar terus melakukan promosi-promosi baik melalui media televisi, majalah dan media lainnya untuk menarik perhatian konsumen yang pada akhirnya konsumen akan semakin bertambah banyak dalam menggunakan
jasa Bank Central Asia.

Keywords

Bauran Pemasaran Jasa; Keputusan Pembelian

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges.

How to Cite

Fitriani, F. (2017). PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN JASA BANK CENTRAL ASIA CABANG BANDA ACEH. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 3(2), 8-14. https://doi.org/10.35870/jemsi.v3i2.293
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 3 No. 2 (2017)

  • Section: Articles

  • Published: 2017-08-17

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies

No author biographies available.

References
License & Copyright

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Downloads