Published: 2023-10-01
Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak
DOI: 10.35870/jemsi.v9i5.1509
Betty Rahayu, D. Yadi Heryadi, Yulia Novita, Dahlia Nopelina Siallagan, Syamsulbahri
- Betty Rahayu: Universitas Darul Ulum Jombang
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D. Yadi Heryadi:
Siliwangi University
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Yulia Novita:
Universitas Islam Negeri Sultan Syarif Kasim Riau
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Dahlia Nopelina Siallagan:
Universitas Sisingamangaraja XII Tapanuli
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Syamsulbahri:
Al Madinah International University
Abstract
This study aims to investigate how brand perception and the quality of an e-service impact customer satisfaction. This kind of research is quantitative. An online shopping sample was employed to gather the fundamental data for this investigation. The survey was distributed to 100 marketplace users in order to acquire data through unintentional sampling. The investigation's methodology is multiple regression analysis. According to the study's findings, customer satisfaction is significantly influenced by brand image, e-service quality, and brand image.
Keywords
brand image, e-service quality, customer satisfaction, brand image
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 5 (2023)
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Section: Articles
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Published: 2023-10-01
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jemsi.v9i5.1509
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