Search Results

Keywords: "Social Commerce"

The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

View Affiliation Details
Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
DOI:  10.35870/ijmsit.v6i1.7258
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

View Affiliation Details
Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

View Affiliation Details
Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
DOI:  10.35870/ijmsit.v4i2.3373
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

View Affiliation Details
Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Impact of Online Interaction on User Loyalty in Social Commerce through the Mediation of Shopping Value

Authors: Indra Akbar, Sofyan, Ismail

View Affiliation Details
Indra Akbar: Politeknik Kutaraja
Sofyan: STMIK Indonesia Banda Aceh
Ismail: STMIK Indonesia Banda Aceh
Pages: 1057-1065
DOI:  10.35870/ijmsit.v6i2.7182
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

View Affiliation Details
Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

View Affiliation Details
Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

View Affiliation Details
Welly Surjono: Universitas Sangga Buana
Pages: 297-311
DOI:  10.35870/ijmsit.v4i2.3004
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

View Affiliation Details
Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
DOI:  10.35870/ijmsit.v6i1.6769
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

View Affiliation Details
Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

View Affiliation Details
Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

View Affiliation Details
Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
DOI:  10.35870/ijmsit.v4i2.3097
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator

Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti

View Affiliation Details
Reza Febrina Agustin: Universitas Muhammadiyah Muara Bungo
Delyardi Nur: Universitas Fort de Kock
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 644-655
DOI:  10.35870/ijmsit.v6i1.7197
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 13 of 13 items