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Analysis of the Influence of Instagram and TikTok on Motivation and Learning Outcomes of High School Students in Indonesia

  • Renni Mayasari1*
  • Redjeki Agoestyowati2
  • Rizky Zakariyya Rasyad3
1,3 STMIK Widya Cipta Dharma image/svg+xml
2 Institut Ilmu Sosial dan Manajemen STIAMI image/svg+xml
* Corresponding Author: Renni Mayasari
DOI
https://doi.org/10.35870/ijecs.v5i2.4616
Published
Pages 103-113
Issue Vol. 5 No. 2 (2025): JULY
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Abstract

In the digital era, education is undergoing a profound transformation with the emergence of social media as a powerful learning tool. This study explores the impact of Instagram and TikTok on student learning in Indonesia through a case study approach conducted at three high schools in Jakarta, Surabaya, and Bandung. The research aims to analyze how these social media platforms influence students' learning motivation, academic performance, and character development. Employing a qualitative methodology, data were collected through in-depth interviews, classroom observations, and content analysis of social media materials. The findings reveal that Instagram and TikTok significantly boost learning motivation among 78% of the 90 eleventh-grade students surveyed and improve academic performance by 15-25% in subjects like chemistry and sociology. However, challenges such as distraction from non-educational content (reported by 60% of students) and inadequate digital literacy skills pose significant hurdles. Additionally, while positive content fosters values like respect and responsibility, exposure to inappropriate material risks undermining character development. This study recommends the strategic integration of social media into the curriculum with clear guidelines and teacher guidance, alongside digital literacy training, to maximize benefits and mitigate negative impacts. These insights offer a pathway for educators and policymakers to harness the potential of digital platforms in enhancing education while addressing their inherent challenges.

Keywords

Social Media Instagram TikTok Student Learning Learning Motivation Digital Literacy Indonesian Education

How to Cite

Citation Format
Mayasari, R., Agoestyowati, R., & Rasyad, R. Z. (2025). Analysis of the Influence of Instagram and TikTok on Motivation and Learning Outcomes of High School Students in Indonesia. International Journal Education and Computer Studies (IJECS), 5(2), 103-113. https://doi.org/10.35870/ijecs.v5i2.4616

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Author Biographies

Renni Mayasari, STMIK Widya Cipta Dharma

Digital Business Study Program, STMIK Widya Cipta Dharma, Samarinda City, East Kalimantan, Indonesia

Redjeki Agoestyowati, Institut Ilmu Sosial dan Manajemen STIAMI

Business Administration Study Program, Institut Ilmu Sosial dan Manajemen STIAMI, Central Jakarta City, Special Capital Region of Jakarta, Indonesia

Rizky Zakariyya Rasyad, STMIK Widya Cipta Dharma

Digital Business Study Program, STMIK Widya Cipta Dharma, Samarinda City, East Kalimantan, Indonesia

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Copyright (c) 2025 Renni Mayasari, Redjeki Agoestyowati, Rizky Zakariyya Rasyad

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This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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