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Abstract

News of vehicle incidents abroad now reaches Indonesian audiences through the TikTok accounts of national news outlets, turning comment sections into sites of public interpretation that are rarely studied as expressions of consumer responses to foreign brands. This exploratory study examines the themes in comments on news of incidents involving electric and Chinese-made cars outside Indonesia, how likes are distributed across those themes, and whether themes differ by comment layer and incident type. A content analysis with an inductive codebook was applied to comments on 17 purposively selected videos from Indonesian news and automotive accounts. A total of 3,629 Indonesian-language comments were coded into eleven non-exclusive themes by a large language model; reliability was tested with an independent human coder on 200 comments (mean kappa 0.75). Mockery and humor were the largest substantive theme (22.5%). It received 83.4% of likes, but its median was zero and ten comments accounted for most of its likes. Top-level comments contained more humor, safety concerns and purchase refusal, whereas replies contained more brand loyalty, defense and off-topic exchanges. Differences by incident type were descriptive and not robust when tested across videos. Comment sections in this corpus appear as layered conversations with highly concentrated attention, so likes should not be read as broad endorsement. The findings do not represent Indonesian netizens in general.

Keywords

Content Analysis; Country-of-Origin Effect; Digital Humor; Electric Vehicles; Online News Comments; TikTok

How to Cite

Citation Format
Suryadi, D., & Hesti, S. (2026). Olok-Olok di Kolom Komentar TikTok: Tanggapan Warganet atas Musibah Mobil Listrik dan Mobil China. LANCAH: Jurnal Inovasi Dan Tren, 4(2), 1495-1515. https://doi.org/10.35870/ljit.v4i2.9065

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Author Biographies

Doddy Suryadi, Universitas Ary Ginanajar

Program Studi Ilmu Komunikasi, Fakultas Bisnis dan Ilmu Sosial, Universitas Ary Ginanjar, Jakarta Selatan, Indonesia

 

Sri Hesti, Universitas Dian Nusantara

Program Studi Ilmu Komunikasi, Fakultas Bisnis dan Ilmu Sosial, Universitas Dian Nusantara, Jakarta Barat, Indonesia

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Copyright (c) 2026 Doddy Suryadi, Sri Hesti

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