Abstract
This study examines how vision and mission internalization influences employee performance through the mediating role of organizational culture at PT Solusi Bangun Indonesia Tbk Tuban Plant. An explanatory sequential mixed methods design was employed. Quantitative data were collected from 150 employees using structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM), followed by thematic analysis of in-depth interviews to explain the quantitative findings. The results reveal that vision and mission internalization significantly strengthens organizational culture, while organizational culture significantly improves employee performance. However, the direct effect of vision and mission internalization on employee performance is not significant, indicating that organizational culture functions as a full mediator. Qualitative findings demonstrate that leadership role modeling, continuous communication, and the institutionalization of organizational values into daily work practices are the primary mechanisms through which strategic values become productive employee behaviors. These findings highlight that organizations should prioritize cultivating a strong organizational culture rather than relying solely on communicating strategic statements. This study is limited to a single manufacturing company, which may restrict the generalizability of the findings to other organizational and industrial contexts.
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