Faktor-Faktor yang Memengaruhi Tourist Satisfaction dan Revisit Intention Wisatawan Kopu Rafting Koto Kampar Hulu
DOI:
https://doi.org/10.35870/ljit.v4i2.8706Keywords:
Perceived Price; Perceived Value; Tourist Experience; Tourist Satisfaction; Revisit IntentionAbstract
This study aims to analyze the factors influencing tourist satisfaction and revisit intention among tourists at Kopu Rafting, Koto Kampar Hulu. The study examines the effects of perceived price, perceived value, and tourist experience on tourist satisfaction and revisit intention, as well as the effect of tourist satisfaction on revisit intention. This study uses a quantitative approach with 100 respondents who had experienced Kopu Rafting. Data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that perceived price, perceived value, and tourist experience significantly influence tourist satisfaction. Furthermore, perceived price, perceived value, and tourist experience significantly influence revisit intention. Tourist satisfaction also significantly influences revisit intention. These findings indicate that tourists' evaluations of price, perceived benefits, and experiences obtained during tourism activities play an important role in shaping satisfaction and the intention to revisit Kopu Rafting. The findings provide practical implications for tourism managers to maintain price fairness, improve the benefits received by tourists, and create safe, comfortable, and memorable tourism experiences.
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Copyright (c) 2026 Zultika Rahmadani, Zacky Abdillah, Putra Alhasyabil, Zulher Zulher, Arman Arman
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