Pengalaman dan Pemaknaan Bobotoh terhadap Akun Instagram @bandungfootball

Abstract

Social media is not only a source of information for soccer fans but also a space for interaction and Bandung, as well as its role in shaping identity, loyalty, and a sense of belonging. The study employs a qualitative method using a cyberphenomenological approach and a constructivist paradigm. Data were collected through in-depth interviews with five informants and observations of posts and comments on the Bandung Football account, and were subsequently analyzed using NVivo. The results indicate that the Bandung Football account serves not only as a source of timely and relevant information but is also perceived as a “home” and a “bridge” that strengthens Bobotoh’s identity, sense of belonging, and loyalty toward Persib. This account has evolved into a digital community space for discussion, exchanging opinions, expressing emotions, and celebrating victories together. Thus, Bandung Football serves as a space for social construction that reinforces the Bobotoh’s identity, solidarity, and sense of togetherness. This study contributes to the field of digital communication and sports communities by demonstrating that social media functions not only as an information channel but also as a space for experience and social construction that shapes and strengthens the identity and attachment of supporter communities.the formation of collective identity. This study aims to understand the experiences of Bobotoh in using the Bandung Football Instagram account as a source of information about Persib