Pengaruh Media Sosial terhadap Minat Digital Entrepreneurship dengan Literasi Digital sebagai Variabel Mediasi pada Mahasiswa Generasi Z di Jawa Timur
DOI:
https://doi.org/10.35870/ljit.v4i2.8269Keywords:
Social Media; Digital Literacy; Self-Efficacy; Social Environment; Mediation; Digital Entrepreneurship IntentionAbstract
The rapid growth of internet and social media users in East Java has created substantial opportunities for digital entrepreneurship among Generation Z university students. However, increased digital access has not been matched by a corresponding rise in students' entrepreneurial intention, creating a gap between access and action. This study examines the effects of social media, economic literacy, digital literacy, self-efficacy, and social environment on digital entrepreneurship intention, as well as the mediating role of digital literacy between social media and entrepreneurial intention. A quantitative approach was employed with 100 Generation Z students aged 18–24 in East Java, selected through purposive sampling. Data were collected via a five-point Likert scale questionnaire and analyzed using multiple regression and bootstrapped path analysis. The findings reveal that social media, digital literacy, and social environment significantly influence digital entrepreneurship intention, while economic literacy and self-efficacy do not. Digital literacy partially mediates the relationship between social media and entrepreneurial intention. These findings suggest that strengthening students' digital literacy can enhance the positive impact of social media on entrepreneurial intention. Higher education institutions should therefore integrate digital literacy training with social media utilization to foster digital entrepreneurship among Generation Z students.
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References
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Sesudah (dengan tambahan 2 referensi, urutan alfabetis):
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Asrib, A. R. (2021). Pengaruh literasi bisnis digital dan efikasi diri terhadap intensi berwirausaha di bidang online pada mahasiswa pendidikan ekonomi Fakultas Ekonomi Universitas Negeri Makassar [Skripsi]. Universitas Negeri Makassar.
Awang, N., & Mokhtar, M. (2025). Mapping the drivers of digital entrepreneurial intention among undergraduate students: A scoping review. International Journal of Education, Psychology and Counseling, 10(59), 589–603. https://doi.org/10.35631/ijepc.1059042
Aziziyah, U., & Vidyastuti, H. A. (2024). The influence of digital progress on business opportunities for Generation Z: Entrepreneurship strategies. Proceedings of the International Students Conference of Economics and Business Excellence, 1(1), 58–61. https://doi.org/10.33830/iscebe.v1i1.4095
Belshaw, D. A. (2012). What is 'digital literacy'? A pragmatic investigation [Doctoral dissertation, Durham University]. https://etheses.durham.ac.uk
Choi, H. (2021). Effectuation processes of social media and student entrepreneurs in South Korea. Journal of Small Business Management, 1–44. https://doi.org/10.1080/00472778.2021.1980218
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Eshet-Alkalai, Y. (2004). Digital literacy: A conceptual framework for survival skills in the digital era. Journal of Educational Multimedia and Hypermedia, 13(1), 93–106.
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Robbani, M. B., Muzdalifah, L., Larassaty, A. L., & Sholikhah, A. (2025). The influence of digital literacy, self-efficacy, and social environment on the intention to become an entrepreneur among Gen-Z in coastal areas. Journal of Educational Management Research, 4(2), 424–440. https://doi.org/10.61987/jemr.v4i2.934
Sembiring, O., Kristin, O. V., Lubis, N. B., Kinanti, A., Atheja, D., Lingga, S., & Hutasuhut, S. (2026). Pengaruh literasi digital terhadap minat berwirausaha mahasiswa Program Studi Manajemen Universitas Negeri Medan. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 9(1), 2615–3009.
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