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Abstract

The implementation of omnichannel marketing at AES Motor showroom aims to improve customer experience through effective integration of communication channels. Consumers now conduct marketing interactions through various channels, including physical stores and gadgets, to evaluate products, compare prices, and conduct digital transactions. Omnichannel marketing helps improve customer satisfaction by integrating multiple communication channels, such as physical stores, websites, chat apps, and customer service. This research focuses on how omnichannel marketing can improve the customer experience at the AES Motor showroom, as well as how this strategy can help improve customer loyalty and increase sales. The purpose of this research is to create a conceptual model that can help scholars and practitioners understand the dynamics between omnichannel marketing and customer experience. The results are also expected to provide information on how best to implement integration strategies and provide strategic advice for businesses in the used car retail industry.

Keywords

Omnichannel Marketing Implementation Customer Experience Used Car Retail

How to Cite

Citation Format
Agustin, N., & Isyanto, P. (2024). Implementasi Omnichannel Marketing untuk Meningkatkan Pengalaman Pelanggan pada Showroom Aes Motor. LANCAH: Jurnal Inovasi Dan Tren, 2(2b), 681~686. https://doi.org/10.35870/ljit.v2i2b.2830

References

9 References
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Author Biographies

Novi Agustin, Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Indonesia

Puji Isyanto, Universitas Buana Perjuangan Karawang

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang, Indonesia

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Copyright (c) 2024 Novi Agustin, Puji Isyanto

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This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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