Main Content
Lembaga Kita Journal Portal
Open Access Articles

Pengaruh Iklan dan Program Gratis Ongkir terhadap Keputusan Pembelian pada Marketplace Tiktok Shop d Kota Bima

  • Putri Fajriatin1*
  • Muhajirin2
1 Sekolah Tinggi Ilmu Ekonomi Bima
2 Sekolah TinggI Ilmu Ekonomi Bima
* Corresponding Author: Putri Fajriatin

Abstract

The purpose of this study was conducted to determine the effect of advertising and the free shipping program on purchasing decisions at the Tiktok Shop marketplace in Bima City by taking the type of associative research. Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had shopped at an unknown Tiktok shop (Unknown Population). To determine the number of samples in an unknown population, the Cochran formula was used and a sample of 96 people was obtained. The sampling technique was carried out by purposive sampling method. Data collection techniques using observation, questionnaires and literature study. The research hypothesis is answered by t-test and f-test. The results of the study show that advertising and the free shipping program have a significant effect on purchasing decisions on the Tiktok Shop marketplace in Bima City.

Keywords

Advertisements Free Shipping Programs Purchase Decisions

How to Cite

Citation Format
Fajriatin, P., & Muhajirin. (2023). Pengaruh Iklan dan Program Gratis Ongkir terhadap Keputusan Pembelian pada Marketplace Tiktok Shop d Kota Bima. LANCAH: Jurnal Inovasi Dan Tren, 1(2), 71-78. https://doi.org/10.35870/ljit.v1i2.1451

References

15 References
  • K. Setyagustina, R. Rahmania, M. Joni, A. Kholik, And W. D. Suhitasari, “Pengaruh Potongan Harga (Diskon), Gratis Ongkir Dan Sistem Cod Terhadap Minat Berbelanja Online Di Aplikasi Shopee Dalam Perspektif Ekonomi Islam,” J. Econ., vol. 1, no. 3, pp. 596–607, 2022
  • N. Istikomah and B. Hartono, “Analisis Persepsi Promosi Gratis Ongkos Kirim ( Ongkir ) Shopee Terhadap Keputusan Pembelian,” J. Bisnis Kompetif, vol. 1, no. 2, pp. 49–57, 2022.
  • I. Marpaung and F. Lubis, “Pengaruh Iklan, Sistem Cod, Dan Promo Gratis Ongkir Terhadap Keputusan Pembelian Pada Tiktokshop (Studi Kasus Pada Mahasiswa Uin Sumatera Utara),” J. Ilm. Manaj. BISNIS DAN Inov. Univ. SAM RATULANGI, vol. 9, no. 3, pp. 1477–1491, 2022.
  • H. A. Maulana and Y. Asra, “Analisa Pengaruh Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada E-commerce oleh Generasi Z di Daerah Pedesaan,” Inovbiz J. Inov. Bisnis, vol. 7, no. 3, pp. 162–165, 2019.
  • D. Febrianto, “Pengaruh Iklan Di Media Sosial Dan Potongan Harga (Diskon) Terhadap Keputusan Pembelian Konsumen Blibli.Com Pada Pengikut Akun Twitter @bliblidotcom,” JIMEN J. Inov. Mhs. Manaj., vol. 1, no. 3, pp. 206–217, 2021.
  • Ajang and Hasanuddin, “Pengaruh Periklanan, Bebas Ongkos Kirim Dan Kualitas Layanan Terhadap Keputusan Pembelian Barang Pada Aplikasi Lazada Di Kecamatan Rangkui Kota Pangkalpinang,” JEM J. Ekon. dan Manaj. STIE Pertiba Pangkalpinang, vol. 6, no. 2, pp. 90–98, 2020.
  • A. V. Tusanputri and Amron, “Pengaruh iklan dan program gratis ongkir terhadap keputusan pembelian pada platform e-commerce tiktok shop The effect of advertising and free shipping programs on purchase decision on the tiktok shop e-commerce platform,” FORUM Ekon., vol. 23, no. 4, pp. 632–639, 2021.
  • Purwatiningsih, A. B. Kusuma, F. Aprillia, and D. Safria, “Analisa Promosi Free Biaya Kirim, Online Consumer Rating dan Panic Buying Tiktok Terhadap Keputusan Pembelian,” SEIKO J. Manag. Bus., vol. 6, no. 1, pp. 615–624, 2023, doi: 10.37531/sejaman.v6i1.3830.
  • Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D. 2016.
  • Riduwan, Dasar-Dasar Statistika. Bandung: Alfabeta, 2015.
  • S. Azwar, Metode Penelitian. Yogyakarta: Pustaka Belajar, 2016.
  • Kotler and Keller, Manajemen Pemasaran, 11th ed. Jakarta: Erlangga, 2014.
  • R. B. Napitupulu, C. br Sirait, and Y. Zega, “Pengaruh Iklan Dan Promosi Penjualan Shopee Terhadap Keputusan Pembelian Mahasiswa Fakultas Ekonomi Universitas Darma Agung Medan,” J. Glob. MANAJEMEN, vol. 11, no. 1, pp. 40–51, 2021.
  • M. R. Rihardiansyah, “Pengaruh Kemudahan Dan Kepercayaan Menggunakan E-Commerce Terhadap Keputusan Pembelian Online,” JBMEJurnal Bisnis Dan Manaj. Ekon., vol. 18, no. 1, pp. 170–182, 2020.
  • A. R. Nurita and R. F. Wijayanti, “Pengaruh Iklan Dan Potongan Harga Terhadap

Author Biographies

Putri Fajriatin, Sekolah Tinggi Ilmu Ekonomi Bima

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

Muhajirin, Sekolah TinggI Ilmu Ekonomi Bima

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

License

Copyright (c) 2023 LANCAH: Jurnal Inovasi dan Tren

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Similar Articles

You may also start an advanced similarity search for this article.

Contrimetric

Recommended Articles