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Konstruksi Makna Iklan Pornografi Terselubung pada Pengguna Platform X (Studi Kualitatif dengan Perspektif Gender pada Pengguna Aktif)

  • Diva Aulannisa1*
  • Yudiana Indriastuti2
1,2 University of Pembangunan Nasional Veteran Jawa Timur image/svg+xml
* Corresponding Author: Diva Aulannisa

Abstract

The circulation of disguised pornographic advertisements on Platform X reflects the misuse of digital public space through hijacked viral topics, censored images of women’s bodies, and affiliate links promoting adult products. This study explores how active Platform X users interpret this phenomenon from a gender perspective. Using a descriptive qualitative approach, the research draws on Berger and Luckmann’s Social Construction Theory, van Zoonen’s Gender and Media Consumption Theory, and Sandra Harding’s Standpoint Theory. Eight active users, including four men and four women aged 18–35, were purposively selected. Data were collected through in-depth interviews, digital documentation, and a literature review. The findings show that male participants viewed these advertisements as information disruption and exploitation of women’s bodies, while female participants associated them with insecurity, image misuse, and objectification. Most users responded by ignoring, blocking, or reporting the accounts.

Keywords

Covert Pornographic Advertising Construction of Meaning Gender Platform X

How to Cite

Citation Format
Aulannisa, D., & Indriastuti, Y. (2027). Konstruksi Makna Iklan Pornografi Terselubung pada Pengguna Platform X (Studi Kualitatif dengan Perspektif Gender pada Pengguna Aktif). Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 11(1), 118-129. https://doi.org/10.35870/jtik.v11i1.7935

References

13 References
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Author Biographies

Diva Aulannisa, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya dan Politik, Universitas Pembangunan Nasional Veteran Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.

Yudiana Indriastuti, University of Pembangunan Nasional Veteran Jawa Timur

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya dan Politik, Universitas Pembangunan Nasional Veteran Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.

License

Copyright (c) 2027 Diva Aulannisa, Yudiana Indriastuti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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