Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) is a free and open-access journal published by the Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia. The JTIK Journal encourages groundbreaking research in data processing, software development, artificial intelligence, algorithm analysis, and the application of information and communication technology across various sectors. In the field of Computer Science, the journal welcomes studies on computational modeling, application development, cyber security, and computer networks. Meanwhile, in the field of Communication Studies, the JTIK Journal emphasizes research on mass communication, social media, human-technological interactions, and the social and cultural implications of information and communication technology. Other pertinent topics include the use of information technology in marketing campaigns, the role of technology in media transformation, and data-driven analysis of consumer behavior. You can access the manuscript format from the author guidelines. Download Manuscript Template: Template (English) Template (Indonesia)
Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia
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Digitalisasi Pemasaran Kain Tenun Desa Kalena Wanno: Pengembangan Sistem Informasi Berbasis Web
Sumba woven fabrics have developed into a global market commodity sought after by collectors and tourists. However, artisans in Kalena Wanno Village still face limitations in traditional marketing channels. This study aims to develop a website as a means of promotion and sales to expand market access and improve the welfare of local artisans through technology use. The research method used is descriptive qualitative with a Waterfall model system development approach. The results show that the application of the "Tenun Kalena Wanno" website has successfully provided broader promotion and transactions through a public catalog feature accessible without time and geographical restrictions. This website effectively connects artisans directly with consumers, thereby strengthening the economic independence of the village community through digitization of cultural heritage. The system supports transparent pricing and eliminates intermediary chains, allowing artisans to gain direct financial benefits.
Copyright (c) 2026 Marselina Anjela Bangnga, Ardiyanto Dapadeda, Felysitas Ema Ose Sanga https://creativecommons.org/licenses/by/4.0
Analisis Framing Unggahan Informasi Bencana Banjir dan Longsor Sumatera di Akun Instagram @kompas.com
Penelitian ini bertujuan menganalisis framing unggahan informasi bencana banjir dan longsor di Sumatera pada akun Instagram @kompas.com menggunakan model framing Robert N. Entman. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa dokumentasi unggahan Instagram. Analisis dilakukan berdasarkan empat elemen framing, yaitu define problems, diagnose causes, make moral judgement, dan treatment recommendation. Hasil penelitian menunjukkan bahwa Kompas.com membingkai bencana sebagai krisis kemanusiaan berskala besar yang ditampilkan melalui visual, angka korban, dan narasi emosional. Penyebab bencana didominasi faktor alam seperti cuaca ekstrem, sementara penilaian moral berfokus pada empati terhadap korban tanpa menyalahkan pihak tertentu. Rekomendasi penanganan ditampilkan secara implisit melalui evakuasi dan ajakan bantuan. Framing yang digunakan memperkuat kesan darurat dan meningkatkan kesadaran publik terhadap bencana.
Copyright (c) 2026 Annisa Fadillah, Anang Anas Azhar https://creativecommons.org/licenses/by/4.0
Digital Health Communication Strategy through TikTok: Content Analysis and Audience Response on the @tirtaaaa Account
This study analyzes the role and strategies of digital health communication through TikTok as an effective medium for disseminating health information, with a focus on the TikTok account of Dr. Tirta (@tirtaaaa). A qualitative approach was applied, employing content analysis of health education videos alongside audience response analysis drawn from the comments section. The data set comprised 30 health education videos uploaded between January and March 2025, with approximately 500 comments selected through purposive sampling. The results indicate that a communication strategy emphasizing plain language, a persuasive style, source credibility, and engaging visuals proved most effective in raising audience engagement and comprehension. Audience response analysis revealed that approximately 80–85% of comments were positive, characterized by expressions of support, appreciation, and reported behavioral shifts toward a healthier lifestyle, while the remaining comments consisted of neutral responses and criticism. These findings suggest that strategically managed health communication through TikTok can broaden public awareness of health-related matters. This study also identified potential adverse effects of social media use, including the circulation of misinformation and misinterpretation of health messages when content is not delivered responsibly. The findings confirm that TikTok can serve as an effective health communication medium when supported by appropriate, ethical, and digital literacy-based communication strategies. The study carries practical implications for health practitioners, content creators, and policymakers seeking to utilize social media as a channel for public health education.
Copyright (c) 2026 Hasanatul Mardliyah Br Tambunan, Erwan Efendi https://creativecommons.org/licenses/by/4.0
Pengembangan Sistem Informasi Model Pembelajaran Berbasis Teknologi Menggunakan Metode ADDIE di SMP Wee Manada
SMP Wee Manada still relies on conventional, manual methods to distribute learning materials, a condition that prompted this study. Such practices have led to the loss of physical archives, difficulties in organizing assignments, and restricted access to learning resources among students. This study aims to develop an integrated technology-based information system that enables administrators, teachers, and students to interact more efficiently within an educational setting. The Research and Development (R&D) method was applied alongside the ADDIE development model, which consists of five sequential stages: analysis, design, development, implementation, and evaluation. The results demonstrate that the core features of the information system operate correctly and reliably. These features include the publication of teaching materials, student data management, and a real-time assignment submission and assessment system. Black Box Testing was conducted to verify that the system runs accurately and consistently. Through the adoption of this system, SMP Wee Manada is positioned to establish a clearer and more accessible digital learning environment for all students
Copyright (c) 2026 Marlince Wilpa, Ardiyanto Dapadeda, Sihang Gregorius Balimema https://creativecommons.org/licenses/by/4.0
Manajemen Risiko Keamanan Aset Teknologi Informasi dengan Metode COBIT 2019 (Studi Kasus: Diskominfo Kabupaten Tangerang)
Information Technology (IT) asset security is a fundamental aspect in sustaining the operational continuity of an organization, particularly within the government sector. The Tangerang Regency Communication and Information Agency (Diskominfo), as the entity responsible for managing regional information systems, is required to apply sound risk management practices to protect IT assets from various threats. This study aims to identify, assess, and manage IT asset security risks by applying the COBIT 2019 framework, which provides a structured approach to IT governance and management. The research methods employed include literature review, interviews, and analysis of IT security policies and procedures in place at Diskominfo Tangerang Regency. IT asset security was examined based on relevant domains within COBIT 2019, with emphasis on risk management processes and information security controls. The findings of this study are expected to yield strategic recommendations for Diskominfo Tangerang Regency in strengthening the effectiveness of IT asset security risk management and ensuring adherence to applicable IT governance standards
Copyright (c) 2026 Nida Fadhilah, Yulhendri Yulhendri https://creativecommons.org/licenses/by/4.0
Implementasi Blockchain Ethereum dalam Aplikasi E-Voting Berbasis Website untuk Pemilihan Koordinator Tingkat (KORTI)
Electronic voting improves election efficiency yet continues to face trust-related concerns stemming from centralization and the potential for data manipulation. This study develops a web-based e-voting system integrated with the Ethereum blockchain to strengthen security and transparency. The system employs Solidity smart contracts, Ganache for local network simulation, Truffle, MetaMask, and MySQL. Development follows the Waterfall model, with unit testing and black-box testing conducted as part of the verification process. Testing was carried out using 10 simulation accounts on the Ganache network. The results demonstrate a 100% success rate across all functional scenarios, in which a total of 27 votes were recorded in real-time on the verified latest block height without any transaction failure. This implementation advances immutability and auditability; however, cost analysis reveals a dependency on fluctuating gas fees should the system be deployed on the public mainnet
Copyright (c) 2026 Kadek Sathya Wageswara, I Nyoman Purnama, I Nyoman Yudi Anggara Wijaya https://creativecommons.org/licenses/by/4.0
Konstruksi Literasi Digital Pengguna Media Sosial dalam Mencegah Penyebaran Berita Hoaks di Kalangan Mahasiswa UINSU
<!-- [if gte vml 1]><o:wrapblock><v:line id="Line_x0020_375" o:spid="_x0000_s1026" style='position:absolute;left:0; text-align:left;z-index:251655168;visibility:visible;mso-wrap-style:square; mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0; mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0; mso-position-horizontal:absolute;mso-position-horizontal-relative:page; mso-position-vertical:absolute;mso-position-vertical-relative:text; mso-width-percent:0;mso-height-percent:0;mso-width-relative:page; mso-height-relative:page' from="197.25pt,7.9pt" to="552.85pt,7.9pt" o:gfxdata="[binary] " strokeweight=".08mm"> <w:wrap type="topAndBottom" anchorx="page"/> </v:line><![endif]--> The proliferation of hoax news on social media has become a serious challenge in digital communication, as it can distort public understanding of information and shape erroneous public opinion. Digital literacy therefore stands as an indispensable competence for social media users to critically evaluate and respond to information circulating in digital spaces. This study aims to analyze the construction of digital literacy among social media users in preventing the spread of hoax news among students of the Communication Science Program, Faculty of Social Sciences, Universitas Islam Negeri Sumatera Utara (UINSU). A qualitative approach with a descriptive research design was applied. Informants were selected through purposive sampling. Data were gathered through in-depth interviews, observation, and documentation, while data analysis followed the interactive model of Miles and Huberman, encompassing data reduction, data display, and conclusion drawing. The findings indicate that students' digital literacy is constructed through media experience, social interaction, and their academic background in communication studies. At the same time, the practice of digital literacy encounters obstacles such as the rapid circulation of information on social media, reliance on particular sources, and habitual information sharing within digital social networks. This study further demonstrates that digital literacy is not solely an individual capacity, but also a process of social construction within the dynamics of digital communication
Copyright (c) 2026 Darni Angkat, Anang Anas Azhar https://creativecommons.org/licenses/by/4.0
Peningkatan Efisiensi Administrasi Kepegawaian melalui Sistem Informasi Digital di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Musi Banyuasin
The Population and Civil Registration Office of Musi Banyuasin Regency serves as the executing unit of regional government affairs in the field of population and civil registration in accordance with applicable regulations. Several operational problems were identified in the employee data processing workflow, including slow data retrieval due to reliance on physical archive boxes, the absence of automatic data display requiring repeated manual input, and the inability to cross-reference data owing to the lack of a centralized database. This study aims to design and construct a structured, web-based personnel information system at the Population and Civil Registration Office of Musi Banyuasin Regency. Data were collected through observation, interviews, documentation, and literature review. System development followed the Rapid Application Development (RAD) method. The resulting system was designed to facilitate employee data recording, personnel data services, and the generation of personnel reports, and accommodates three user levels — employee, personnel administrator, and supervisor — each assigned role-specific features. The developed system provides a verified solution for personnel administration through digitalization, thereby advancing efficiency, productivity, transparency, and accountability of employee work at the Population and Civil Registration Office of Musi Banyuasin Regency
Copyright (c) 2026 Lesi Lesmana, Ria Andryani https://creativecommons.org/licenses/by/4.0
Komunikasi Instruksional Lembaga Kursus dan Pelatihan Pelawi Salon dalam Pemberdayaan Masyarakat di Kota Binjai
<!-- [if gte vml 1]><o:wrapblock><v:line id="Line_x0020_375" o:spid="_x0000_s1026" style='position:absolute;left:0; text-align:left;z-index:251655168;visibility:visible;mso-wrap-style:square; mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0; mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0; mso-position-horizontal:absolute;mso-position-horizontal-relative:page; mso-position-vertical:absolute;mso-position-vertical-relative:text; mso-width-percent:0;mso-height-percent:0;mso-width-relative:page; mso-height-relative:page' from="197.25pt,7.9pt" to="552.85pt,7.9pt" o:gfxdata="[binary] " strokeweight=".08mm"> <w:wrap type="topAndBottom" anchorx="page"/> </v:line><![endif]--> The Vocational Skills Education (PKK) program at course and training institutions holds a significant role in advancing skills and fostering economic independence within the community. The success of this program is substantially shaped by the effectiveness of instructional communication applied in the learning process between instructors and students. This study aims to analyze the effectiveness and quality of instructional communication at Pelawi Salon Course and Training Institution in the Vocational Skills Education program in the field of bridal makeup as a community empowerment effort in Binjai City. A qualitative approach with a descriptive method was employed. Data were collected through in-depth interviews, field observations, and documentation, and subsequently analyzed through data reduction, data presentation, and conclusion drawing to obtain a comprehensive understanding of the instructional communication process. The findings reveal that instructional communication throughout the training process was conducted interactively through the application of demonstration methods and direct practice, enabling students to grasp the material in an applied manner. Two-way interaction between instructors and participants further encouraged a participatory learning process. In addition, the availability of training facilities and evaluation through practical examinations linked to the Competency Test Center contributed to the advancement of participants' skills. This study concludes that the training program contributes to strengthening students' competencies and expanding employment and entrepreneurial opportunities in the bridal makeup sector, thereby supporting the attainment of community empowerment objectives
Copyright (c) 2026 Alwan Galib, Muhammad Husni Ritonga https://creativecommons.org/licenses/by/4.0
Strategi Presentasi Diri Mahasiswa UINSU melalui Media Sosial Instagram (Analisis Dramaturgi Erving Goffman)
This study examines the self-presentation strategies of students at the State Islamic University of North Sumatra (UINSU) through Instagram as a space for identity formation and self-image construction. A qualitative method with a phenomenological approach was employed, with data collected through interviews, observation, and documentation. Four students were selected as informants using purposive sampling. The findings show that students use Instagram as a front stage through strategies such as self-promotion and deliberate content selection to obtain social recognition. A gap exists between real life (back stage) and the image projected online, indicating that identity on social media is a selective construction that does not fully reflect the authentic self. Social media also encourages the formation of particular social standards that shape how students present themselves in the digital public space. These findings confirm the relevance of Erving Goffman's dramaturgical perspective in analyzing identity construction among university students
Copyright (c) 2026 Susan Ramadhani, Abdul Rasyid https://creativecommons.org/licenses/by/4.0
Metafora Ontologis serta Skema Citra pada Lagu Religius “Al-Ḥamdu lillāh” dan “Rūḥī Fidāk” Mesut Kurtis: Kajian Semantik Kognitif
Religious song lyrics frequently employ metaphorical language to represent spiritual and emotional experiences in a conceptual manner. Yet studies specifically examining ontological metaphors and image schemas in religious lyrics, particularly those of Mesut Kurtis, remain relatively scarce. This study aims to identify the forms of ontological metaphor, analyze the types of image schema, and explain the conceptualization patterns found in the lyrics of Al-Ḥamdu lillāh and Rūḥī Fidāk. A qualitative descriptive approach was applied, with data collected through the observational reading method and note-taking technique. Data analysis drew upon the conceptual metaphor theory proposed by George Lakoff and Mark Johnson, as well as the image schema theory developed by Cruse and Croft. The findings indicate that seven forms of ontological metaphor were identified, representing abstract concepts such as emotions and inner states as concrete entities. Several image schema types were also found, namely space, container, force, and existence, with the container schema emerging as the most dominant pattern. These findings demonstrate that the conceptualization of meaning in Mesut Kurtis's lyrics is shaped by embodied experience, which plays a constitutive role in forming conceptual understanding of the religious and emotional experiences expressed therein.
Copyright (c) 2026 Muhamad Hendriawan, Fahmy Lukman https://creativecommons.org/licenses/by/4.0
Komunikasi Humas di Media Sosial Instagram: Studi pada Kantor Pertanahan Kabupaten Nias
Government agencies are increasingly compelled to utilize social media as a means of more open and interactive public communication in the digital era. This study aims to analyze the effectiveness of public relations communication through Instagram at the Nias Regency Land Office using a qualitative phenomenological approach, in order to understand the experiences of public relations staff in managing digital communication. Informants were selected purposively, namely the public relations staff managing the Instagram account @kantahkabnias. Data were collected through interviews, observation, and documentation, with validity established through source triangulation, technique triangulation, and member checks. The findings reveal that Instagram serves as a medium for disseminating service information, documenting activities, and facilitating two-way communication through feed, stories, reels, comments, and direct message features. Communication effectiveness was assessed through several indicators, including interaction levels, accessibility of public information, admin responsiveness, and the capacity to build institutional transparency and image. The results demonstrate that Instagram is considerably effective in broadening information accessibility and fostering more responsive communication, although constraints remain, particularly limited human resources and the presentation of administrative content that has yet to fully engage the public
Copyright (c) 2026 Habib Ardi, Muhammad Alfikri https://creativecommons.org/licenses/by/4.0
Rancang Bangun Sistem Informasi Pelayanan Publik pada Kecamatan Lais dengan Metode Agile
Government institutions are increasingly compelled to optimize public services through integrated digital systems in response to rapid advancements in information technology. The Lais District Office continues to face operational challenges, including manual service submissions, delays in verification processes, and limited access to service status information. This study aims to design and develop a web-based public service information system to advance efficiency, transparency, and accessibility. The Agile method with an iterative approach was employed, encompassing planning, design, development, testing, and evaluation stages. Data were collected through observation, interviews, and literature review to identify system requirements. The system provides features including online service submission, multi-level verification, real-time status tracking, and digital document management. Functional testing confirmed that all primary features operate correctly without critical errors. The evaluation involved 30 internal staff members, and reliability testing demonstrated adequate consistency (Cronbach's Alpha > 0.7). Statistical analysis further reveals that system quality exerts a significant effect on user satisfaction (p < 0.05), with a coefficient of determination (R²) of 0.521, indicating that the developed system successfully establishes a structured digital workflow and strengthens transparency in service status monitoring.
Copyright (c) 2026 Ririn Silviana, Rezki Syaputra, Padel Mohammad Agam https://creativecommons.org/licenses/by/4.0
Analisis Konten TikTok Akun @MetodePenulisanSCI dalam Mendukung Penyelesaian Tugas Akhir
<!-- [if gte vml 1]><o:wrapblock><v:line id="Line_x0020_375" o:spid="_x0000_s1026" style='position:absolute;left:0; text-align:left;z-index:251655168;visibility:visible;mso-wrap-style:square; mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0; mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0; mso-position-horizontal:absolute;mso-position-horizontal-relative:page; mso-position-vertical:absolute;mso-position-vertical-relative:text; mso-width-percent:0;mso-height-percent:0;mso-width-relative:page; mso-height-relative:page' from="197.25pt,7.9pt" to="552.85pt,7.9pt" o:gfxdata="[binary] " strokeweight=".08mm"> <w:wrap type="topAndBottom" anchorx="page"/> </v:line><![endif]--> This study aims to analyze the message characteristics of TikTok content on the @MetodePenulisanSCI account and its role in assisting students in completing their final assignments. The focus encompasses message content, meaning, function, presentation format, and the communication context constructed within the content. A qualitative approach with content analysis technique based on Klaus Krippendorff's framework was employed. Data were collected through documentation of six videos selected purposively according to the following criteria: content directly addressing final assignment completion, high interaction levels (likes and comments), and representation of varied educational and motivational message types. The findings reveal that content on the @MetodePenulisanSCI account exhibits consistent message characteristics, namely educational, persuasive, and contextual in nature. Messages are presented in a straightforward, communicative manner and remain relevant to students' experiences, thereby facilitating comprehension and strengthening motivation as well as confidence in completing final assignments. Accordingly, the TikTok content on this account serves not merely as an information medium, but also as a vehicle for supporting informal learning among students
Copyright (c) 2026 Selly Maharani, Indira Fatra Deni https://creativecommons.org/licenses/by/4.0
Strategi Komunikasi Pemasaran Produk Pakaian Bekas pada Toko Hayko.Sb dalam Meningkatkan Penjualan di Manokwari
This study aims to examine the marketing communication strategies implemented by Hayko.SB Store in enhancing sales performance and strengthening its competitiveness within the thrift shop industry in Manokwari. The research adopts an Integrated Marketing Communication (IMC) framework, employing the marketing mix dimensions of product, price, place, and promotion. A descriptive qualitative approach is applied through in-depth interviews, observations, and documentation. The findings indicate that discount-based promotions, the strategic use of Instagram, and participation in local events effectively attract consumers, particularly adolescents and young adults. The implementation of product, price, and place strategies demonstrates considerable effectiveness, as reflected in trend-oriented product quality, affordable pricing, and the integration of online and offline distribution channels. The promotional dimension remains less optimal due to the limited use of paid advertising and influencer collaborations. The study recommends optimizing integrated digital promotion strategies to enhance brand awareness and broaden market reach.
Copyright (c) 2026 Sandrina Sandrina, Iman Sumarlan https://creativecommons.org/licenses/by/4.0
Pikachu Image Classification Using Neural Network and Support Vector Machine with Painters, VGG-16, and Inception-V3 Feature Representations
This study aims to evaluate the effectiveness of multiple feature representations in classifying Pikachu images into three distinct visual categories: anime, action figures, and hand-drawn illustrations. The primary challenge lies in limited data availability and the high visual variability across styles, resulting in significant inter-class similarity and intra-class diversity. To address this issue, the study employs a transfer learning approach utilizing pre-trained Convolutional Neural Networks (CNNs), namely VGG-16 and Inception-V3, alongside painterly feature descriptors. The dataset comprises 351 images collected from open-access sources with balanced class distribution. Extracted features are subsequently classified using Support Vector Machines (SVM) and shallow Neural Networks. The findings demonstrate that integrating deep semantic features with artistic representations significantly improves classification accuracy compared to single-feature approaches. These results highlight the critical role of hybrid feature engineering and classifier selection in achieving robust image classification performance under data-constrained conditions.
Copyright (c) 2026 Muthia Andriana Putri, Imam Yuadi https://creativecommons.org/licenses/by/4.0
Analisis Performa Arsitektur Microservices pada Platform E-Commerce Waltmart Menggunakan Protocol Buffers, Redis Caching, Message Queue, dan Kubernetes
Modern e-commerce platforms are required to handle increasing transaction volumes and user traffic while maintaining high performance and scalability. This study evaluates the implementation of a microservices architecture on the Waltmart e-commerce platform to improve performance, scalability, and system reliability. The architecture is designed using independent services supported by Protocol Buffers for efficient inter-service communication, Redis caching for faster data retrieval, and Message Queue (MQ) mechanisms for asynchronous processing. Kubernetes is applied to manage container orchestration and autoscaling under varying traffic loads. Performance evaluation is conducted through load testing by measuring serialization time, response time, and system throughput. The results show that Protocol Buffers reduce serialization and deserialization time by more than 50% compared to JSON, while Redis caching significantly lowers response times and increases throughput. Although the performance improvement from MQ is relatively modest, it enhances system stability during high-volume transactions.
Copyright (c) 2026 Dennise Adrianto, Herman, William Chang, Richard Delbert Tannady https://creativecommons.org/licenses/by/4.0
Analisis Pembingkaian Ketidakadilan dan Represi Politik Dalam Novel Laut Bercerita
Political injustice and repression often arise in authoritarian power systems and are often represented in literary works as a form of social criticism. This study aims to analyze the framing of injustice and political repression in the novel Laut Bercerita by Leila S. Chudori. The study uses a qualitative approach with a qualitative content analysis method. The analysis was conducted using the framing model of Zhongdang Pan and Gerald M. Kosicki which includes syntactic, script, thematic, and rhetorical structures. The research data consists of narratives and dialogues in the novel that describe the kidnapping, illegal detention, and torture of pro-democracy activists in the lead-up to the 1998 Reformation. The results show that the novel frames political repression as a systemic practice of state violence. The script structure displays a series of repeated violence, the syntactic structure positions activists as victims, the thematic structure emphasizes experiences of injustice and trauma, while the rhetorical structure strengthens meaning through metaphors and symbols. This novel functions as a social reflection as well as a critique of repressive power practices and the importance of protecting human rights.
Copyright (c) 2026 Tryza Fatima Az Zahra, Choirul Ulil Albab https://creativecommons.org/licenses/by/4.0
Makna Kekuasaan dalam Interaksi Tokoh Anak pada Film Jumbo (2025): Analisis Semiotika John Fiske
Animated films not only function as entertainment media, but can also represent the social dynamics that occur in children’s lives, including power relations within peer groups. This study aims to analyze the representation of power relations in the animated film Jumbo (2025). The study uses a descriptive qualitative approach with John Fiske’s semiotic analysis method which includes three levels of meaning, namely reality, representation, and ideology. Data were obtained through observation and documentation of scenes, dialogue, gestures, facial expressions, and audiovisual elements in the film. The results show that power relations are represented through verbal domination, ridicule, and social exclusion of the character Don as a party who is in a weaker social position in the group. Visually, this inequality is also reinforced through the composition of frames and cinematic techniques that place Don apart from the group. At the ideological level, this film reflects a critique of the normalization of domination in children’s social relationships and emphasizes the importance of empathy, social acceptance, and equality in friendships
Copyright (c) 2026 Regina Chintya Zafira Harsono, Choirul Ulil Albab https://creativecommons.org/licenses/by/4.0
Interpersonal Communication and Customer Satisfaction: Evidence from a Premium Café in Surabaya
The rapid growth of cafes in Surabaya has led to intense competition, making high-quality service and pleasant communication essential. This study examines the effect of employee interpersonal communication on customer satisfaction at Toby’s Estate Pakuwon Mall Surabaya. The population includes all customers who have directly interacted with employees, with a sample of 100 respondents selected through purposive sampling based on age, visit frequency, direct interaction, willingness to participate, and residence. Data were collected using online questionnaires and analyzed with simple linear regression in SPSS. Results indicate that interpersonal communication has a positive and significant effect on customer satisfaction, with a regression coefficient of 0.553, significance value of 0.028, and coefficient of determination of 0.804. Descriptive analysis showed a mean score of 4.335 in the strongly agree category. Findings confirm that interpersonal communication is a key factor in enhancing customer satisfaction in premium cafes.
Copyright (c) 2026 Edson Abrar Rasendria Prabaswara, Hilda Yunita Wono https://creativecommons.org/licenses/by/4.0
Comparative Analysis of Shortest Path and Load Balancing Algorithms in Software-Defined Networking Using Ryu Controller and Mininet
Software-Defined Networking (SDN) enables programmable network management through the separation of the control plane and the data plane, making routing algorithm selection a critical factor in traffic distribution and network performance. The shortest path algorithm is commonly used as a baseline due to its deterministic behavior, but it may lead to load imbalance in topologies with multiple available paths. This study aims to compare routing behavior and network throughput between shortest path and Round Robin–based load balancing algorithms in an SDN environment. An experimental approach was employed by implementing both algorithms on the same topology and configuration using the Ryu controller and Mininet. Evaluation was conducted using observational and descriptive analysis through routing path inspection, OpenFlow flow rule analysis, and throughput measurement using iperf, a widely used network performance measurement tool that generates traffic to evaluate bandwidth between end hosts. The experimental results show that the shortest path algorithm consistently utilizes a single dominant path with an aggregate throughput of 6.46 Gbit/s, while the load balancing algorithm distributes traffic across multiple active paths and achieves a higher aggregate throughput of 9.65 Gbit/s. These findings indicate that load balancing provides better bandwidth utilization than shortest path under the tested experimental conditions.
Copyright (c) 2026 Neca Aqila https://creativecommons.org/licenses/by/4.0
Implementasi Sistem Computer-Assisted Test (CAT) untuk Meningkatkan Efisiensi Evaluasi Belajar di Lembaga Bimbingan Belajar Graha Taruna Aceh
The Computer-Assisted Test (CAT) system represents a practical application of information technology aimed at improving the efficiency and accuracy of learning evaluation processes. This study aims to implement and evaluate a web-based CAT system at Graha Taruna Aceh Tutoring Institution. The research methodology includes system design and implementation, followed by evaluation through functional testing and a user perception survey. The results indicate that the CAT system enhances the efficiency of examination administration, improves scoring transparency, and facilitates the management of test items and examination results, while also generating significant operational cost savings, with an average cost reduction of approximately 60% per examination session compared to conventional methods. The implementation of this system further contributes to increased utilization of information technology within non-formal educational institutions.
Copyright (c) 2026 Al Bahri, Safrizal Safrizal, Aulia Rahman https://creativecommons.org/licenses/by/4.0
Hubungan antara Terpaan Media Luar Ruang Kawasan Tanpa Rokok dengan Persepsi Mahasiswa terhadap Kawasan Tanpa Rokok di Area Universitas
This study aims to analyze the relationship between exposure to outdoor media on Smoke-Free Areas (Kawasan Tanpa Rokok/KTR) and students’ perceptions within the university environment. The study employs a quantitative approach with an associative research design involving 189 respondents selected through a non-probability sampling technique. Data were collected using a Likert-scale questionnaire. Data analysis includes validity, reliability, and normality tests, as well as Pearson correlation and simple linear regression as a supporting analysis. The results indicate a significant relationship between outdoor media exposure and students’ perceptions, with a correlation coefficient of 0.529, which falls into the moderate category. Hypothesis testing shows that the calculated t-value (8.516) is greater than the t-table value (1.973) with a significance level of 0.000 < 0.05. The findings suggest that higher levels of outdoor media exposure are associated with more positive student perceptions toward the implementation of smoke-free area policies.
Copyright (c) 2026 Muhammad Alfian Khairul Alam, Muhammad Ramdhani https://creativecommons.org/licenses/by/4.0
Analisis Data Penjualan Sepatu pada Toko MNNZR.ID Menggunakan Algoritma Apriori dan FP-Growth
This study aims to analyze consumer purchasing patterns and compare the performance of Apriori and FP-Growth algorithms using sales transaction data from MNNZR.ID shoe store. A quantitative comparative approach was applied to 520 transaction records collected between June 2023 and January 2025. The data were preprocessed and transformed into a market basket format using one-hot encoding, followed by association rule mining with variations in minimum support and confidence. The results indicate that both algorithms generate identical association rules with similar values of support, confidence, and lift. The strongest rule found is (NB, Adidas, Puma) to Nike, with a confidence of 52.63% and a lift value greater than 1, indicating a positive correlation. However, FP-Growth demonstrates better computational efficiency compared to Apriori. These findings show that association rule mining can effectively support data-driven marketing strategies such as product bundling and cross-selling in retail businesses.
Copyright (c) 2026 Mohammad Nabil Nizar, Sarwido Sarwido, Adi Sucipto https://creativecommons.org/licenses/by/4.0
Analisis Strategi Komunikasi dalam Mempertahankan Relasi Bisnis Jangka Panjang di Suara Merdeka Generation
This study aims to analyze the implementation of communication strategies carried out by Suara Merdeka Generation (SMGen) as an Event Organizer in maintaining long-term business relationships with clients, as well as to identify the challenges that arise in practice amidst the increasingly complex dynamics of the event industry. This research employs a qualitative descriptive approach through in-depth interviews, observation, and documentation involving internal parties directly engaged in event management. The findings reveal that SMGen’s communication strategy has been systematically implemented through stages of analysis, goal formulation, message development, media selection, two-way communication, and evaluation, supported by the utilization of digital media and adaptive approaches to client characteristics. These strategies are not only focused on the success of event execution but are also directed toward sustaining long-term collaboration with clients through continuous and value-added communication. However, the implementation still faces several challenges, particularly in terms of the consistency of communication transparency, internal coordination, and the dynamic changes in client needs that are not always communicated optimally. The findings indicate that communication transparency plays a strategic role in maintaining client trust and loyalty as the foundation of long-term business relationships, through openness of information, clarity of messages, and consistency in communication.
Copyright (c) 2026 Dhika Gamaliel Arisandy, Heri Pamungkas https://creativecommons.org/licenses/by/4.0
Prediksi Ketuntasan Siswa Berbasis Data Multidimensi Menggunakan Metode K-Nearest Neighbor (KNN) di SMK NU Hasyim Asy'ari 2 Kudus
This research implements the K-Nearest Neighbors (KNN) algorithm to predict student learning mastery at SMK NU Hasyim Asy’ari 2 Kudus for the 2025/2026 academic year using multidimensional data. Following data preprocessing and labeling via median thresholding, the results indicate that the best performance is achieved at $K$ values of 7, 9, and 10, with an accuracy of 58.62%. While the precision of 0.69 demonstrates reasonable accuracy in predicting students who achieve mastery, the recall of 0.50 highlights the model's limitations in identifying all students who actually pass. These results are primarily influenced by the limited sample size and imbalanced class distribution. Overall, KNN serves as an effective initial approach for objective academic prediction, though further optimization through parameter tuning or feature engineering is required to enhance future accuracy.
Copyright (c) 2026 Muhammad Syafi’ul Huda, Harminto Mulyo, Gentur Wahyu Nyipto Wibowo https://creativecommons.org/licenses/by/4.0
Pengembangan Service Masking Data dengan Metode Scramble pada Sistem TXX: Studi Kasus PT XYZ
The advancement of digitalization in financial institutions demands secure system development practices, particularly regarding the use of customer data in development and UAT environments. In the TXX core system, the use of raw data without sanitization poses a potential risk of sensitive information leaks. This study aims to develop a data sanitization service using a scrambling method capable of scrambling personal data without altering the structure, format, or integrity of the testing process. The research method employs a research and development approach, comprising system analysis, database and service flow design, implementation of a TAFC-based prototype, and functional and structural testing. The implementation resulted in three main modules: Parameter Scramble, Agent Service Scramble, and Routine Service, which are integrated with PT XYZ’s development environment. Black-box testing results indicate that all interface functions and service processes operate as expected. White-box testing of the program structure ensured that the internal logic, flow control, and multithreading mechanisms operated stably without race conditions. Additionally, usability testing using the System Usability Scale on 14 respondents yielded a score of 77, which falls into the “Good” and acceptable category.
Copyright (c) 2026 Fani Amanatul Khaliq, Wasis Haryono https://creativecommons.org/licenses/by/4.0
Personal Branding Gus Miftah di TikTok @gusmiftah99 melalui Eight Laws of Personal Branding (Analisis Konten Januari 2024 -Februari 2026)
This study aims to analyze the personal branding of Miftah Maulana Habiburrahman through the TikTok account @gusmiftah99 using the perspective of the Eight Laws of Personal Branding proposed by Peter Montoya. The research applies a descriptive qualitative approach with content analysis techniques to examine selected posts published between January 2024 and February 2026. The units of analysis include visual elements, spoken narratives, and captions that represent how self-image is constructed and communicated to audiences in the digital space. The findings reveal that personal branding is predominantly shaped by four major aspects. First, a humanistic and communicative Islamic preaching specialization grounded in Qur’anic and hadith references strengthens credibility and authority. Second, leadership is demonstrated through responses to social issues and public controversies, reflecting responsibility and religious guidance. Third, distinctiveness is reinforced through unique visual style and the choice of unconventional preaching venues, which differentiate the figure from other preachers. Fourth, consistent content production and visible social actions enhance digital visibility and foster public trust. The alignment between conveyed messages and real-life actions further supports a perception of integrity and social concern. Overall, the study indicates that the personal branding of a religious figure on social media is dynamically constructed through the interaction of values, communication strategies, content consistency, and audience engagement in the contemporary digital environment.
Copyright (c) 2026 Moch. Raja Nata Akhira, Saifudin Zuhri https://creativecommons.org/licenses/by/4.0
Rancang Bangun Sistem Layanan Sosial Terpadu Menggunakan Metode Rapid Application Development pada Dinas Sosial Kabupaten Banyuasin
Fast, accurate, and transparent social services are essential to supporting community welfare. However, the social service process at the Banyuasin Regency Social Service still faces various obstacles due to suboptimal data processing, information delays, and a lack of integration between service areas. This study aims to design and build a web-based integrated social service system at the Banyuasin Regency Social Service to address the problem of unintegrated and manual data management. The method used is Rapid Application Development (RAD) because it can accelerate the development process through an iterative approach and direct user involvement. The developed system includes several features such as data collection on families receiving social assistance, data collection on people with disabilities, data collection on disaster victims, and reporting. The results of the study indicate that the system has been successfully developed to the prototype stage and tested using the black-box testing method on 12 main modules. The test results indicate that all system functions run as expected without any significant errors. With this system, it is hoped that the Banyuasin Regency Social Service can provide more responsive and accountable services.
Copyright (c) 2026 Rahmi Hidayati, Tata Sutabri https://creativecommons.org/licenses/by/4.0
The Influence of System Quality and Information Quality on E-Puskesmas User Satisfaction: An Empirical Study at Kumai Community Health Center
The implementation of Electronic Medical Records (EMR) in primary healthcare facilities has become a critical component of Indonesia's national digital health transformation agenda. This study examines the influence of system quality and information quality on E-Puskesmas user satisfaction at Kumai Community Health Center in Central Kalimantan Province, Indonesia. Employing a quantitative research approach with cross-sectional design, data were collected from all 58 healthcare staff who directly used the E-Puskesmas system through a validated questionnaire adapted from the DeLone and McLean IS Success Model and End User Computing Satisfaction (EUCS) framework. Multiple linear regression analysis revealed that both system quality (β = 0.408, p = 0.000) and information quality (β = 0.574, p = 0.000) significantly and positively affected user satisfaction, with information quality demonstrating stronger influence. The model achieved an adjusted R² of 0.586, indicating that 58.6% of variance in user satisfaction was explained by these two variables. Descriptive analysis uncovered dimensional heterogeneity, with security and relevance achieving high categories while system reliability, timeliness, and overall satisfaction remained in moderate classification. These findings suggest that healthcare professionals in resource-constrained settings prioritize accurate and relevant patient data over technical system performance, yet infrastructure limitations continue to undermine holistic user experience. The study contributes empirical evidence for improving E-Puskesmas implementation and supports Indonesia's broader digital health integration through the Satusehat platform.
Copyright (c) 2026 Herlina Afrelina, Tria Saras Pertiwi, Hosizah Markam, Witri Zuama Qomarania https://creativecommons.org/licenses/by/4.0
Patient Age: A Determining Factor in Mobile JKN Adoption
The Mobile JKN application represents a significant national initiative to modernize health insurance services in Indonesia, yet adoption rates remain suboptimal despite near-universal population coverage. This study examined the influence of patient demographic characteristics on Mobile JKN utilization for outpatient registration at RSUD Sejiran Setason, a regional hospital in Bangka Belitung. A quantitative cross-sectional study was conducted with 345 respondents selected through accidental sampling. Data were collected using a structured questionnaire measuring four demographic variables (age, gender, education, occupation) and Mobile JKN usage status. Binary logistic regression analysis was employed to determine predictor effects on adoption behavior. Mobile JKN adoption was 38.60%, indicating substantial underutilization. Among demographic predictors, only age demonstrated significant positive influence (p = 0.006, Exp(B) = 1.023), with each additional year increasing adoption likelihood by 2.3%. Gender (p = 0.633), education (p = 0.947), and occupation (p = 0.449) showed no significant effects. The demographic model explained merely 4.4% of variance (Nagelkerke R² = 0.044), suggesting that unmeasured factors substantially determine adoption behavior. Age positively predicts Mobile JKN adoption, contradicting conventional digital divide assumptions, while other demographic characteristics prove insufficient for predicting digital health platform utilization. Implementation strategies should transcend demographic targeting and address systemic, psychological, and technological determinants to achieve equitable digital health transformation in regional Indonesian healthcare settings.
Copyright (c) 2026 Susi Arianti, Hosizah Markam, Nauri Anggita Temesvari, Tria Saras Pertiwi https://creativecommons.org/licenses/by/4.0
Pengelolaan Meta Business Suite sebagai Media Komunikasi Digital Hotel Novotel Jakarta Gajah Mada
This study analyzes the management of Meta Business Suite (MBS) and the use of the Koddie platform as digital communication media at Hotel Novotel Jakarta Gajah Mada. Using a descriptive qualitative case study approach, this research examines managerial processes based on the POAE framework through data triangulation. The findings reveal that MBS functions as a daily operational hub integrated with Koddie for budget management and cross-channel media placement. Key issues identified include a significant decline in Instagram organic engagement by 95.8% and the dominance of bookings through Online Travel Agents (OTA) rather than the official hotel website. While in-house management provides advantages in message control and coordination flexibility, improvements are needed in visual content strategy and website user journey to enhance audience engagement and conversion in a competitive digital landscape.
Copyright (c) 2026 Andien Putri Aliffia Saputra, Leonard Dharmawan https://creativecommons.org/licenses/by/4.0
Pengembangan Aplikasi Berbasis Website untuk Efisiensi dalam Pengumpulan Dokumen Tugas Akhir dan Kerja Praktik Mahasiswa D3 Teknik Informatika UKSW
Final Projects (TA) and Internships (KP) are essential requirements for students, particularly in the Diploma (D3) Informatics Engineering Program at UKSW, as they are mandatory for graduation. However, the document management process for TA and KP still faces several challenges, such as the absence of an integrated system, difficulties in monitoring document status, and communication that is still conducted manually, which hinders academic administrative processes. Therefore, this study aims to design and develop a web-based repository system for managing Final Project and Internship documents. The system was developed using the Waterfall method, with a design approach based on UML and implementation using the Laravel framework and MySQL database. System testing was conducted through black-box testing, performance testing, and User Acceptance Testing (UAT) involving users. The results show that the developed system improves the efficiency of the document submission process by 49.8% compared to the previous method. In addition, UAT results indicate a very high level of user acceptance, with average scores of 4.3 for students and 4.5 for supervisors. Usability testing using the System Usability Scale (SUS) also yielded a score of 82.88, indicating a high level of system usability. Therefore, the developed system not only addresses issues in managing TA and KP documents but also enhances efficiency, transparency, and the quality of interaction between students and supervisors.
Copyright (c) 2026 Adi Hendra Kristanto, Sri Winarso Martyas Edi https://creativecommons.org/licenses/by/4.0
Perancangan Model Human-Centered Storytelling sebagai Panduan Strategis untuk Memperkuat Positioning Brand Popolo Coffee di Instagram
This study aims to analyze the digital communication practices of Popolo Coffee on Instagram and to design a human-centered storytelling model as a strategic framework for strengthening brand positioning on social media.. A qualitative approach with a descriptive-analytical method was employed in this study. Data were collected through observation of Popolo Coffee's Instagram content, semi-structured interviews with the owner, marketing communication, and barista, as well as digital documentation consisting of content archives and post screenshots. The findings reveal that Popolo Coffee has implemented a human-centered storytelling approach through daily life content, barista activities, and customer interactions presented in a natural and organic manner; however, content management has been conducted intuitively without a formally documented strategic guideline. Analysis using the AIDA model indicates that Popolo Coffee's content is effective at the attention and interest stages, but remains suboptimal at the desire and action stages.
Copyright (c) 2026 Athifa Yasmina Humaira, Abung Supama Wijaya https://creativecommons.org/licenses/by/4.0
Persepsi Konsumen pada Konten IGC dan FGC di Akun Instagram @meccafriedchicken.id
This study aims to understand the engagement rate (ER) gap between Influencer Generated Content (IGC) and Firm Generated Content (FGC) on the Instagram account @meccafriedchicken.id in September 2025 through consumer perceptions. This study uses a descriptive method with a descriptive qualitative approach and a constructivist paradigm. Research data were collected through literature studies, text observations of the Instagram account @meccafriedchicken.id, and semi-structured in-depth interviews with external and internal informants, as well as specialists. The results show that the reason behind the ER gap is that consumers find IGC more appealing because it combines visual and audio stimuli simultaneously. Therefore, consumer perceptions are formed through the visual appearance of the product, the influencer's communication style, and the comprehensive delivery of information. This study concludes that content type and influencer presence significantly influence the process of forming consumer perceptions of a brand on social media
Copyright (c) 2026 Nagiza Akbar, Jefri Audi Wempi https://creativecommons.org/licenses/by/4.0
Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital
This study aims to analyze the utilization of TikTok Affiliate features as a monetization medium by beauty content creators, particularly on the account @sheylanada. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, interviews, and documentation. The subjects consist of one key informant and three supporting informants who actively use TikTok Affiliate. The results indicate that TikTok Affiliate is effective as an additional source of income in the digital era, supported by marketing communication strategies based on the AIDA concept (Attention, Interest, Desire, Action) and content marketing theory. Creators utilize various features such as sound, hashtags, shopping links, and audience interaction to increase engagement and encourage purchasing decisions. Furthermore, honest product reviews, content consistency, and soft selling approaches play an important role in building audience trust. TikTok Affiliate can be considered a potential monetization strategy for beauty content creators.
Copyright (c) 2026 Naura Vania Ramadhani, Bayu Suriaatmaja Suwanda https://creativecommons.org/licenses/by/4.0
Implementasi Media Sosial Instagram sebagai Strategi Komunikasi Korporat PLN Icon Plus
The digital transformation era compels corporations to shift their communication paradigms from one-way dissemination to interactive engagement. This study aims to analyze the use of Instagram as a corporate communication strategy for PLN Icon Plus in building brand awareness, utilizing Luttrell's Circular Model of SOME and Aaker's Brand Awareness Pyramid. Employing a descriptive qualitative approach, data were gathered through in-depth interviews with the Manager of Corporate Communication & CSR, staff journalists, and visual designers, complemented by systematic observations of the @pln.iconplus Instagram account. The results indicate that PLN Icon Plus has applied the SOME cycle in a structured manner: the Share and Manage stages are executed through rigorous agenda-setting and account consolidation; the Optimize stage involves hook strategies and digital identity visualization; and the Engage stage is realized through personalized interaction and complaint channeling. A key finding reveals that within the B2B corporate communication context, organic views are considered more significant than conventional engagement metrics. This conclusion is derived from Instagram Insights data, which demonstrates a broader strategic reach among stakeholders, further validated by informant justifications regarding the priority of corporate narrative dissemination. Theoretically, this study proves that disciplined social media management is a primary determinant in elevating a brand's position toward top of mind.
Copyright (c) 2026 Gusvandi Harki, Vivien Febri Astuti https://creativecommons.org/licenses/by/4.0
Huma Betang dan Keterbatasan Semiotika Struktural: Negosiasi Makna Budaya dalam Komunikasi Dayak Era Pasca-Reformasi
The Huma Betang symbol among the Dayak community in Central Kalimantan has undergone a significant shift in meaning during the Post-Reform era, driven by modernization, cultural globalization, and the rapid growth of digital media. This study critically examines the limitations of Ferdinand de Saussure's structural semiotics in accounting for the evolving dynamics of meaning negotiation within contemporary cultural realities. The research employs an interpretive paradigm with a qualitative design, drawing on in-depth interviews, observation, and documentation involving traditional leaders, cultural practitioners, and members of the Dayak community. The analysis is grounded in Saussurean semiotics and cultural communication perspectives. Findings reveal that the meaning of Huma Betang is not static; rather, it is continuously negotiated through social interaction, generational change, and digital communication. Saussurean semiotics proves limited in addressing the fluid, contextual, and ideologically laden nature of cultural meaning. This study proposes Dynamic Structuralism — a semiotic extension that incorporates contextual, temporal, discursive, and interpretive dimensions of cultural meaning — thereby offering a more adaptive reading of cultural communication in understanding local symbols amid social transformation.
Copyright (c) 2026 Rico Rico, Andi Faisal Bakti, Frengki Napitupulu, Risa Dwi Ayuni https://creativecommons.org/licenses/by/4.0
Penggunaan Akun TikTok @beautetox dalam Membangun Brand Image Scrub Tanpa Bilas Pertama di Indonesia
The rapid growth of TikTok as a digital communication platform has encouraged beauty brands to utilize social media to build brand image and strengthen audience engagement. Beautetox, a local beauty brand, uses the TikTok account @beautetox to introduce its no-rinse scrub product through educational and interactive content. This study aims to analyze how the TikTok account @beautetox is used to build the brand image of no-rinse scrub products in Indonesia. This research employed a qualitative descriptive approach. Data were collected through in-depth interviews with five active followers of the TikTok account @beautetox, content observation during January–March 2025, and documentation studies. The analysis used Social Information Processing (SIP) theory and Chris Heuer's 4C concept (context, communication, collaboration, and connection). The findings show that informative product demonstrations, audience interaction through comments, and user testimonial content play an important role in shaping positive audience perceptions. Beautetox is perceived as a practical beauty brand with a distinctive product identity. The study concludes that TikTok can function as an effective communication medium in building brand image within the beauty industry.
Copyright (c) 2026 Maria Patricia Sitorus, Heni Hayat https://creativecommons.org/licenses/by/4.0
Analisis Strategi Komunikasi Pemasaran Digital Amura Beauty Care melalui Konten Storytelling Berdasarkan Teori AIDDA
The development of social media in digital marketing communication has encouraged skincare brands to utilize storytelling content as a persuasive communication strategy. However, studies on the application of the AIDDA theory in storytelling content on the TikTok platform are still limited. This study aims to analyze the digital marketing communication strategy through storytelling content on the TikTok account @amurabeautycare based on the AIDDA theory (Attention, Interest, Desire, Decision, Action). This research used a descriptive qualitative method with purposive sampling techniques and data collection through observation, interviews, and documentation of 4 storytelling contents during the January–April 2026 period. The results show that storytelling content consistently applies the AIDDA stages and forms a communication strategy based on audience experience with a problem–solution–result pattern. This strategy is strengthened through a soft selling approach and emotional triggers. In conclusion, storytelling content is effective in building emotional closeness, trust, and encouraging audience action
Copyright (c) 2026 Vania Juliana, Amiruddin Saleh https://creativecommons.org/licenses/by/4.0
Perempuan di Ruang Virtual yang Maskulin: Mobile Legends sebagai Arena Eksplorasi Konsep Diri dan Negosiasi Gender Gamer Perempuan
<!-- [if gte vml 1]><o:wrapblock><v:line id="Line_x0020_375" o:spid="_x0000_s1026" style='position:absolute;left:0; text-align:left;z-index:251655168;visibility:visible;mso-wrap-style:square; mso-width-percent:0;mso-height-percent:0;mso-wrap-distance-left:0; mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0; mso-position-horizontal:absolute;mso-position-horizontal-relative:page; mso-position-vertical:absolute;mso-position-vertical-relative:text; mso-width-percent:0;mso-height-percent:0;mso-width-relative:page; mso-height-relative:page' from="197.25pt,7.9pt" to="552.85pt,7.9pt" o:gfxdata="[binary] " strokeweight=".08mm"> <w:wrap type="topAndBottom" anchorx="page"/> </v:line><![endif]--> This study aims to analyze how female gamers construct their self-concept and negotiate gender in the virtual space of Mobile Legends: Bang Bang (MLBB), which is dominated by masculine values. Using a descriptive qualitative approach with in-depth interviews, the study involved seven female informants who are active Mobile Legends players in Surabaya. Findings indicate that female gamers' communication patterns are selective and contextual, shaped by social relationships and perceived safety. Gender-based violence—including stereotypes, skill delegitimization, verbal harassment, and sexual harassment—constitutes a major barrier to female participation. In response, female gamers employ various gender negotiation strategies: concealing identity through neutral usernames, avoiding voice chat, selecting non-feminine heroes, and adapting to toxic environments. Self-concept is formed through two components: cognitive (reflexive awareness of alternative virtual identity) and affective (emotional evaluation of social recognition and self-esteem). The study is grounded in the Proteus Effect theory, Ting-Toomey's Identity Negotiation Theory, and Butler's Gender Performativity Theory
Copyright (c) 2026 Reza Febrianto, Aulia Rahmawati https://creativecommons.org/licenses/by/4.0
Pemanfaatan Media Baru dalam Penyebaran Informasi Publik melalui YouTube Radio Republik Indonesia Kota Bogor
This study examines how Radio Republik Indonesia (RRI) Bogor City uses YouTube to disseminate public information in an increasingly digital media landscape. A qualitative descriptive approach was adopted, with informants selected through purposive sampling; data were gathered via interviews, observation, documentation, and direct field participation. Results show that the channel carries informational, educational, and institutional content in audiovisual form. According to YouTube Analytics, the Podcast Ruang Suara playlist led all playlists at 71% of total playlist performance, and the channel drew roughly 1,800 unique users each month. Content is managed across four stages — planning, production, publication, and evaluation — yet two persistent problems undercut the operation: a shortage of dedicated personnel and irregular upload schedules. These findings suggest that YouTube holds real strategic value for RRI Bogor City's public information mandate, provided the institution commits to steadier, more purposeful content management going forward.
Copyright (c) 2026 Salimah Renata Ghassani, Hudi Santoso https://creativecommons.org/licenses/by/4.0