Abstract
The development of technology, especially during the COVID-19 pandemic, has changed the patterns of community activities, encouraging a shift to remote activities through the internet and social media. Although it provides convenience, the increasing use of the internet also has negative consequences, especially related to the phenomenon of online gender-based violence (KBGO). This study refers to the implementation of the P.O.S.T. (people, objectives, strategy, and technology) stages in the Friendly School program to socialize the dangers of KBGO in SMP Negeri 5 Kota Cirebon. The method used is a qualitative method with a descriptive case study approach. The results of this study explain the implementation of the P.O.S.T. stages in the social marketing strategy on social media at Friendly School program in SMP Negeri 5 Kota Cirebon, which is effective in socializing the dangers of KBGO. The socialization carried out aims to provide new insights related to the prevention and handling of KBGO and to build a safe environment for individuals who are vulnerable to becoming victims, especially in the context of SMP Negeri 5 Kota Cirebon students.
Keywords
Article Details
How to Cite
Citation FormatReferences
10 References- Sugiyanto, O. (2021). Women and revenge porn: social construction of indonesian women from a victimological perspective okamaisya sugiyanto. Jurnal wanita dan keluarga, 2(1), 22-31.
- Fadhilah, Q. S., Riyana, S., & Sari, A. D. (2021). Pengaruh Seks Edukasi Terhadap Kekerasan Seksual pada Anak Usia Sekolah: Literature Review.
- Indonesia, P. R. (2002). Undang-Undang Dasar Negara Republik Indonesia 1945.
- Saptohutomo, A. P. (2023). FSGI Ungkap 117 Pelajar Jadi Korban Kekerasan Seksual Sepanjang 2022.
- Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
- Batubara, J. (2017). Paradigma penelitian kualitatif dan filsafat ilmu pengetahuan dalam konseling. Jurnal Fokus Konseling, 3(2), 95-107. DOI: https://doi.org/10.52657/jfk.v3i2.387.
- Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33-54. DOI: https://doi.org/10.21776/ub.mps.2021.007.02.4.
- Nurahma, G. A., & Hendriani, W. (2021). Studi Kasus dalam Penelitian Kualitatif: Sebuah Tinjauan Sistematis. MEDIAPSI, 7(2), 119-129.
- I. Silviani and P. Darus, STRATEGI KOMUNIKASI PEMASARAN MENGGUNAKAN TEKNIK INTEGRATED MARKETING COMMUNICATION (IMC). SCOPINDO MEDIA PUSTAKA, 2021
- Thackeray, R., Neiger, B. L., & Keller, H. (2012). Integrating social media and social marketing: A four-step process. Health promotion practice, 13(2), 165-168.
License
Copyright (c) 2024 Stefanie Natalia Simanjuntak, Arie Prasetio

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.