Published: 2023-01-01
Preferensi Terhadap Marketplace Menggunakan Metode Simple Additive Weighting (SAW) (Studi Kasus: Shopee dan Tokopedia)
DOI: 10.35870/jtik.v7i1.660
Ellen Arnetta, Magdalena A. Ineke Pakereng
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Ellen Arnetta:
Satya Wacana Christian University
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Magdalena A. Ineke Pakereng:
Satya Wacana Christian University
Abstract
At this time technology has been growing, one of which is the development in the business world from tradional to digital. E-commerce as the main of contributor in Indonesia digital economy. Tokopedia and Shopee are two giants that dominate the Indonesia market. The researcher are interested in conducting research to determine customer interest and making choices to shop online. The method used in this research is SAW (Simple Additive Weighting) method and distributes questionnaires to marketplace users. The results obtained from Shopee's research have a preference value of 0.98 and Tokopedia's 0.91. These results show that the majority prefer to shop online using Shopee instead of Tokopedia.
Keywords
Technology; E-Commerce; Simple Additive Weighting; Marketplace
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 7 No. 1 (2023)
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Section: Computer & Communication Science
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Published: 2023-01-01
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jtik.v7i1.660
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Ellen Arnetta, Satya Wacana Christian University
Program Studi Teknik Informatika, Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana
Magdalena A. Ineke Pakereng, Satya Wacana Christian University
Program Studi Teknik Informatika, Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana
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