Penyuluhan Pemasaran Produk Umkm dan Literasi Keuangan Bagi UMKM dan Masyarakat Di RW 012 Desa Mangunjaya Kecamatan Tambun

Authors

DOI:

https://doi.org/10.35870/jpmn.v3i1.809

Keywords:

Product Marketing, Financial Literacy, MSME

Abstract

The Community Service Program takes the theme Product marketing counseling for MSMEs, as well as Investment Household Financial Literacy. The PKM participants are community members consisting of housewives and Youth Organizations who live in Mangunjaya Village, South Tambun, Bekasi. The purpose of this PKM activity is to provide counseling on how to increase the ability to market products as well as counseling on how to manage finances so that they can develop business and investment so that people's welfare can be improved. The expected output is in the form of increasing public knowledge about how to become entrepreneurs and having skills in managing personal finances and managing MSME finances.

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Author Biographies

  • Tri Kunawangsih Purnamaningrum, Trisakti University

    Fakultas Ekonomi dan Bisnis

  • Masfar Gazali, Trisakti University

    Fakultas Ekonomi dan Bisnis

  • Maria Ariesta Utha, Trisakti University

    Fakultas Ekonomi dan Bisnis

  • Ali Gesang Widodo, Trisakti University

    Fakultas Ekonomi dan Bisnis

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Published

2023-02-02

How to Cite

Kunawangsih Purnamaningrum, T., Gazali, M., Ariesta Utha, M., & Gesang Widodo, A. (2023). Penyuluhan Pemasaran Produk Umkm dan Literasi Keuangan Bagi UMKM dan Masyarakat Di RW 012 Desa Mangunjaya Kecamatan Tambun. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 3(1), 20-25. https://doi.org/10.35870/jpmn.v3i1.809

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