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Penyuluhan Pemasaran Produk Umkm dan Literasi Keuangan Bagi UMKM dan Masyarakat Di RW 012 Desa Mangunjaya Kecamatan Tambun

  • Tri Kunawangsih Purnamaningrum1
  • Masfar Gazali2
  • Maria Ariesta Utha3*
  • Ali Gesang Widodo4
1,2,3,4 Trisakti University image/svg+xml
* Corresponding Author: Maria Ariesta Utha

Abstract

The Community Service Program takes the theme Product marketing counseling for MSMEs, as well as Investment Household Financial Literacy. The PKM participants are community members consisting of housewives and Youth Organizations who live in Mangunjaya Village, South Tambun, Bekasi. The purpose of this PKM activity is to provide counseling on how to increase the ability to market products as well as counseling on how to manage finances so that they can develop business and investment so that people's welfare can be improved. The expected output is in the form of increasing public knowledge about how to become entrepreneurs and having skills in managing personal finances and managing MSME finances.

Keywords

Product Marketing Financial Literacy MSME

How to Cite

Citation Format
Kunawangsih Purnamaningrum, T., Gazali, M., Ariesta Utha, M., & Gesang Widodo, A. (2023). Penyuluhan Pemasaran Produk Umkm dan Literasi Keuangan Bagi UMKM dan Masyarakat Di RW 012 Desa Mangunjaya Kecamatan Tambun. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 3(1), 20-25. https://doi.org/10.35870/jpmn.v3i1.809

References

11 References
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Author Biographies

Tri Kunawangsih Purnamaningrum, Trisakti University

Fakultas Ekonomi dan Bisnis

Masfar Gazali, Trisakti University

Fakultas Ekonomi dan Bisnis

Maria Ariesta Utha, Trisakti University

Fakultas Ekonomi dan Bisnis

Ali Gesang Widodo, Trisakti University

Fakultas Ekonomi dan Bisnis

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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