Pelatihan Branding Digital dan Repackaging Produk UMKM di Desa Pilanjau
Article Sidebar
Main Article Content
Abstract
Given the increasingly competitive nature of the workplace and business world, micro, small, and medium-sized enterprises (MSMEs) are being challenged to adapt to technological advancements, evolving mindsets, and consumer preferences in today's modern era. Current evidence suggests that many MSMEs have yet to address digital branding and product repackaging. Digital branding is the process of creating and managing a brand's identity and reputation online. This process involves using various digital channels and tools to promote a brand, engage customers, and build a strong online presence. Repackaging refers to the act of putting something into new packaging or a new container. It is the process of changing a product's original packaging, often for various strategic reasons. The Pilanjau Village MSME Product Digital Branding and Repackaging Training was successfully implemented and received a positive response from the participants, the majority of whom were local MSMEs. Through this activity, participants gained fundamental knowledge and practical skills regarding the importance of digitally building a brand identity (branding) and how to repackage products to create a more attractive and professional appearance. This training successfully opened participants' minds to the fact that branding and packaging are not merely about appearance, but are strategic elements in increasing product competitiveness in the modern marketplace, both offline and online. Going forward, further mentoring is needed to ensure participants can consistently implement the knowledge gained in their businesses.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
How to Cite
References
Aisyah, S., & Rachmadi, K. R. (2022). Digitalisasi Pemasaran Melalui Sosial Media Marketing Pada Pelaku UMKM Guna Peningkatan Pendapatan. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 442–448. https://doi.org/10.46576/rjpkm.v3i2.1866
Akhmad Irwansyah Siregar. 2024. Digital Marketing dalam Menghadapi Persaingan Bisnis di Era Digital: Kajian Konseptual. Jurnal Ilmiah Universitas Batanghari Jambi. Vol 24, No 3 (2024): Oktober, 2921-2930. http://dx.doi.org/10.33087/jiubj.v24i3.5678
Amali, L. N., Suhada, S., & Katili, M. R. (2021). Pendampingan Masyarakat Desa Melalui Penyusunan Rencana Kerja Desa Membangun. Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat), 10(3), 478–486. https://doi.org/10.37905/sibermas.v10i3.11029
Bismala, L. (2017). Model Manajemen Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Efektivitas Usaha Kecil Menengah. Jurnal Entrepreneur Dan Entrepreneurship, 5(1), 19–26. https://doi.org/10.37715/jee.v5i1.383
Chaffey, D. & Ellis-Chadwick, F. 2019. Digital Marketing Strategy, Implementation, and Practice. 6 ed. United Kingdom: Pearson Education Limited.
Dessler, G. (2020). Human Resource Management (16th ed.). Pearson.
Hasibuan dan Malayu, S. P. 2009. Manajemen Sumber Daya Manusia, Jakarta: Bumi Aksara.
Jackson, S. E., Sculer, R. S., & Werner, S. (2018). Managing Human Resources (12 (ed.)). Oxford University Press.
Kurniawan, E., Nofriadi, N., & Maharani, D. (2021). Sosialisasi digital marketing dalam Upaya peningkatan penjualan produk umkm. Jurnal Pemberdayaan Sosial Dan Teknologi Masyarakat, 1(1), 31–36. https://doi.org/10.54314/jpstm.v1i1.542
MAKAWOKA, N., TULUSAN, F., & LONDA, V. (2021). PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI PELATIHAN PEMBUATAN HAND SANITIZER OLEH DINAS KETENAGAKERJAAN KOTA MANADO. JURNAL ADMINISTRASI PUBLIK, 7(107). Retrieved from https://ejournal.unsrat.ac.id/v3/index.php/JAP/article/view/35072
Muna, K. N., & Perdana, P. (2022). Proses Pendampingan Dan Pengembangan Bagi Para Umkm Di Kelurahan Darmo, Kec. Wonokromo, Surabaya. Aksara: Jurnal Ilmu Pendidikan Nonformal, 8(3), 2085–2094. http://dx.doi.org/10.37905/aksara.8.3.2085-2094.2022
Noe, R. A. (2020). Employee Training & Development (8th ed.). Mc Graw Hill Education.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2011). Fundamentals of Human Resource Management (4th ed.). McGraw-Hill Companies.
Oscar, Y., & Keni, K. (2019). Pengaruh brand image, persepi harga, dan service quality terhadap keputusan pembelian konsumen. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 3(1), 20–28. https://doi.org/10.24912/jmieb.v3i1.3300
Pepe Febianti., dkk. 2023. Sosialisasi dan Pelatihan Branding, Packaging dan Digital Marketing Untuk Meningkatkan Penjualan Produk UMKM Desa. Comserva: Jurnal Penelitian dan Pengabdian Masyarakat. Volume 3 No. 7 November 2023 (2773-2779) e-ISSN: 2798-5210 p-ISSN: 2798-5652.
Prawiro, A. (2021). Sosial Budaya dan Pariwisata Halal Indonesia: Studi Sosial Budaya Destinasi Pariwisata Halal di Lombok Nusa Tenggara Barat.
Rozinah, S., & Meiriki, A. (2020). Pemanfaatan Digital Marketing Pada Usaha Mikto Kecil dan Menengah (UMKM) di Kota Tangerang Selatan. Jurnal Doktor Manajemen (JDM), 3(2), 134-152. doi:http://dx.doi.org/10.22441/jdm.v3i2.10573
Nurhidayati, S. ., Brahmasari, I. A. ., & Ratih, I. A. B. . (2024). Influence of destination image, augmented reality and destination social responsibility on destination beliefs, motivation and intention to visit of tourists which are moderate by digital Wom in Berau District, East Kalimantan. Edelweiss Applied Science and Technology, 8(6), 3267–3278. https://doi.org/10.55214/25768484.v8i6.2690
Suakanto, S., Fauzi, R., Andreswari, R., Hardiyanti, M., & Nurtrisha, W. A. (2022). Development of e-commerce applications and integration into the marketplace to support MSME product sales. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 7(3), 519–530. https://doi.org/10.26905/abdimas.v7i3.7334
Sugiyono. 2013. Metode Penelitian Kualitatif dan R&D, Bandung: Alfabeta.
Susila, A. R. (2017). Upaya pengembangan usaha mikro kecil dan menengah dalam menghadapi pasar regional dan global. Kewirausahaan Dalam Multi Perspektif, 2017, 153–171.