Penguatan Daya Saing UKM Tahu Kres Kota Batu melalui Pendampingan Digitalisasi Pemasaran, Tata Kelola Keuangan, Ekonomi Sirkular, dan Kolaborasi Bisnis
DOI:
https://doi.org/10.35870/jpmn.v6i2.8303Keywords:
Circular Economy, MSMEs, Digital Marketing, Business Collaboration, Community ServiceAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting economic growth through employment creation, income distribution, and local economic development. Nevertheless, many MSMEs still encounter challenges related to digital adoption, financial governance, sustainable business practices, and business networking. These issues were also identified in Tahu Kres MSME in Batu City, which became the partner of this community service program. The program aimed to strengthen business capacity through an integrated approach combining digital marketing, financial governance improvement, circular economy initiation, and business collaboration development. The implementation consisted of needs assessment, training, intensive mentoring, program implementation, and monitoring and evaluation comparing pre- and post-program conditions on key indicators. The results indicate qualitative improvements in digital marketing utilization, more systematic financial recording, initial productive use of production waste, and expansion of business networks, with measurable changes observed across the monitored indicators. Overall, the program contributed to managerial capacity, operational efficiency, and business competitiveness among the partner MSME. The integrated assistance model has potential for adaptation in other food-based MSMEs with similar characteristics, pending further validation.
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