Penguatan Daya Saing UKM Tahu Kres Kota Batu melalui Pendampingan Digitalisasi Pemasaran, Tata Kelola Keuangan, Ekonomi Sirkular, dan Kolaborasi Bisnis

Hermi Sularsih; Ahmad Mukoffi; As’adi As’adi; Gabriel Lubis Munandar; Eugenius Etran Wanus; Yupita Eka Sapira Dewi

doi:10.35870/jpmn.v6i2.8303

Open Access Articles

Penguatan Daya Saing UKM Tahu Kres Kota Batu melalui Pendampingan Digitalisasi Pemasaran, Tata Kelola Keuangan, Ekonomi Sirkular, dan Kolaborasi Bisnis

Hermi Sularsih^1*
Ahmad Mukoffi²
As’adi³
Gabriel Lubis Munandar⁴
Eugenius Etran Wanus⁵
Yupita Eka Sapira Dewi⁶

^1,2,3,4,5,6 Universitas Tribhuwana Tunggadewi

* Corresponding Author: Hermi Sularsih

DOI

https://doi.org/10.35870/jpmn.v6i2.8303

Published 2026-09-24

Pages 317-329

Issue Vol. 6 No. 2 (2026): Agustus 2026 - Januari 2027

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting economic growth through employment creation, income distribution, and local economic development. Nevertheless, many MSMEs still encounter challenges related to digital adoption, financial governance, sustainable business practices, and business networking. These issues were also identified in Tahu Kres MSME in Batu City, which became the partner of this community service program. The program aimed to strengthen business capacity through an integrated approach combining digital marketing, financial governance improvement, circular economy initiation, and business collaboration development. The implementation consisted of needs assessment, training, intensive mentoring, program implementation, and monitoring and evaluation comparing pre- and post-program conditions on key indicators. The results indicate qualitative improvements in digital marketing utilization, more systematic financial recording, initial productive use of production waste, and expansion of business networks, with measurable changes observed across the monitored indicators. Overall, the program contributed to managerial capacity, operational efficiency, and business competitiveness among the partner MSME. The integrated assistance model has potential for adaptation in other food-based MSMEs with similar characteristics, pending further validation.

Keywords

Circular Economy MSMEs Digital Marketing Business Collaboration Community Service

How to Cite

Citation Format

Sularsih, H., Mukoffi, A., As’adi, A., Munandar, G. L., Wanus, E. E., & Dewi, Y. E. S. (2026). Penguatan Daya Saing UKM Tahu Kres Kota Batu melalui Pendampingan Digitalisasi Pemasaran, Tata Kelola Keuangan, Ekonomi Sirkular, dan Kolaborasi Bisnis. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 6(2), 317-329. https://doi.org/10.35870/jpmn.v6i2.8303

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