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Keywords: "marketing mix, brand image, service quality, loyalty, customer, bank."

The Effect of Service Quality, Marketing Mix and Brand Image on Customer Loyalty in Banking Industry

Authors: Leo Nardo Setia Budi Djojo, Andriya Risdwiyanto, Moh Gifari Sono, Kusnanto Darmawan, Muhamad Risal Tawil

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Leo Nardo Setia Budi Djojo: STIE Harapan Bangsa
Andriya Risdwiyanto: Universitas Proklamasi 45
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Kusnanto Darmawan: Institut Teknologi dan Bisnis Widya Gama Lumajang
Muhamad Risal Tawil: Politeknik Baubau
Pages: 622-627
DOI:  10.35870/jemsi.v9i3.1119
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