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Keywords: "brand ambassadors, advertising campaigns, country of origin, purchase intention."

The Influence of Country of Origin, Advertising Campaign, and Brand Ambassador on Customers Purchase Intention in Digital Marketplace Official Site

Authors: Luh Komang Candra Dewi, Sherry Adelia, I Gede Anindya Perdana Putra, Helmi Ali, Musran Munizu

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Luh Komang Candra Dewi: Universitas Triatma Mulya
Sherry Adelia: Universitas Muhammadiyah
I Gede Anindya Perdana Putra: Universitas Triatma Mulya
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittinggi
Musran Munizu: Hasanuddin University
Pages: 1216-1220
DOI:  10.35870/jemsi.v9i4.1274
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