Published: 2023-04-01

The Analysis of Determinant Factors Intention to Use Video Streaming: Study Case Customer of Goplay

DOI: 10.35870/jemsi.v9i2.942

Tengku Kespandiar, Sudarmiatin
  • Tengku Kespandiar: State University of Malang ROR
  • Sudarmiatin: State University of Malang ROR
Issue Cover
Article Metrics
Share:

Abstract

The development of the internet, one of which is in the world of entertainment with the emergence of streaming video on demand (SVOD) services, marks the entry into the era of digitalization 4.0. SVOD is an interactive television service that can be watched via the internet. SVOD is one of the forms of entertainment that is increasingly in demand by the public, especially young people. One of the SVOD services that has recently appeared is GoPlay. GoPlay is an application that provides streaming video on demand services, which is similar to other streaming applications. GoPlay is an application launched from Indonesia that was released by a well-known platform in Indonesia, namely GoJek. However, GoPlay has not been able to compete with several other platforms in terms of the number of users. Broadly speaking, there are several competitors that GoPlay cannot compete with in terms of the number of users, namely Netflix, Disney+ Hotstar, and Viu. This phenomenon explains why this research aims to increase the number of GoPlay application users. There are nine hypotheses to be tested in this study. Data will be analyzed using the Structural Equation Model (SEM) with the SMARTPLS 3.2.9 tool. The results of this study show that compatibility has a positive influence on perceived ease of use, relative advantage has a positive influence on perceived usefulness, accessibility has a positive influence on perceived ease of use, and also perceived ease of use, perceived usefulness, and perceived safety have a positive influence on attitude, while perceived performance risk has a negative influence on attitude. And the results of this study indicate that attitude has a positive influence on the intention to use the GoPlay application.

Keywords

streaming video on demand; goplay; intention to use

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges.

How to Cite

Kespandiar, T., & Sudarmiatin. (2023). The Analysis of Determinant Factors Intention to Use Video Streaming: Study Case Customer of Goplay. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(2), 275-284. https://doi.org/10.35870/jemsi.v9i2.942
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 2 (2023)

  • Section: Articles

  • Published: 2023-04-01

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies

No author biographies available.

References
  • Adani, M. R. (2020). Pengertian Internet, Sejarah, Perkembangan, Manfaat, dan Dampaknya.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ahmad. (n.d.). Dampak Positif dan Negatif Internet Bagi Umat Manusia.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ajzen, I. (2005). Attitudes, Personality and Behavior, (2nd edition). Berkshire, UK: Open University Press-McGraw Hill Education.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Akhmad, D. (2016). Pengertian Video on Demand (VOD) dan Contoh VOD.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Almaiah, M. A., Jalil, M. A., & Man, M. (2016). Extending the TAM to examine the effects of quality features on mobile learning acceptance. Journal of Computers in Education, 3 (4), 453–485. https://doi.org/10.1007/s40692-016-0074-1
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Aponte Vega, J. (2015). Determiners of consumer trust towards electronic commerce: An application to Puerto Rico. Esic Market Economics and Business Journal, 46 (1), 125–147.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Aref, M. M. (2022). Electronic Word of Mouth, Online Advertisiment Value and Attitude Toward Egyptian Website S AS ANTECEDENTS OF ONLINE PURCHASE INTENTION: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL. International Journal of Electronic Commerce Studies, 13 (3), 21–44.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ariff, M. S. M., Sylvester, M., Zakuan, N., Ismail, K., & Ali, K. M. (2014). Consumer perceived risk, attitude and online shopping behaviour; Empirical evidence from Malaysia. IOP Conference Series: Materials Science and Engineering, 58 (1). https://doi.org/10.1088/1757-899X/58/1/012007
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Armesh, H., H. S. NM. Y. A. H. and D. Nikbin. (2010). The Effects of Security and Privacy Information on Trust and Trustworthiness and Loyalty in Online Marketing in Malaysia. International Journal of Marketing Studies, 2 (2), 223–224.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Bobalca, C. (2014). Determinants of Customer loyalty: A Theoretical Approach. Journal of International Scientific Publications, 33 (8), 995–1005.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Chandra, S., Shirish, A., & Srivastava, S. C. (2020). Theorizing technological spatial intrusion for ICT enabled employee innovation: The mediating role of perceived usefulness. Technological Forecasting and Social Change, 161. https://doi.org/10.1016/j.techfore.2020.120320
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Downloads