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Keywords: "TikTok"

Skintific Purchase Decisions Among TikTok Users in Purwokerto: The Role of Influencer Marketing, e-WOM, Brand Image, and Product Quality

Authors: M Rizki Bahtiar, Totok Haryanto, Erny Rachmawati, Hengky Widhiandono

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M Rizki Bahtiar: Universitas Muhammadiyah Purwokerto
Totok Haryanto: Universitas Muhammadiyah Purwokerto
Erny Rachmawati: Universitas Muhammadiyah Purwokerto
Hengky Widhiandono: Universitas Muhammadiyah Purwokerto
Pages: 1787-1797
DOI:  10.35870/ijmsit.v6i2.8288
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Content Marketing and Online Reviews: Keys to Purchase Intention for Brodo Products on TikTok Shop

Authors: Henny Utarsih, Siti Nur Rani Syadiah

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Henny Utarsih: Universitas Ekuitas Indonesia
Siti Nur Rani Syadiah: Universitas Ekuitas Indonesia
Pages: 1474-1481
DOI:  10.35870/ijmsit.v6i2.7792
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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Prophet Based Forecasting of Daily Tiktok Affiliate Revenue Using Operational Variables: The Cutetastic Case

Authors: Sri Meri Kurniawati, Fikri Fahru Roji, Diqy Fakhrun Shiddieq

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Sri Meri Kurniawati: Universitas Garut
Fikri Fahru Roji: Universitas Garut
Diqy Fakhrun Shiddieq: Universitas Garut
Pages: 1131-1142
DOI:  10.35870/ijmsit.v6i2.7571
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Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

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Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
DOI:  10.35870/ijmsit.v6i1.6769
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator

Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti

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Reza Febrina Agustin: Universitas Muhammadiyah Muara Bungo
Delyardi Nur: Universitas Fort de Kock
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 644-655
DOI:  10.35870/ijmsit.v6i1.7197
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Customer Review Sentiment Classification of Belikopi Products Using the Support Vector Machine (SVM) Method

Authors: Avin Nuzula Fitranti, R. Rhoedy Setiawan, Yudie Irawan

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Avin Nuzula Fitranti: Universitas Muria Kudus
R. Rhoedy Setiawan: Universitas Muria Kudus
Yudie Irawan: Universitas Muria Kudus
Pages: 1649-1663
DOI:  10.35870/ijmsit.v6i2.8067
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Multi-Platform Sentiment Analysis of Diabetes Mellitus on X and TikTok Using K-Nearest Neighbor, Chi-Square Selection, and Oversampling

Authors: Asti Devi Mutiara Khoirun Nisa, Noor Latifah, R. Rhoedy Setiawan

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Asti Devi Mutiara Khoirun Nisa: Universitas Muria Kudus
Noor Latifah: Universitas Muria Kudus
R. Rhoedy Setiawan: Universitas Muria Kudus
Pages: 1714-1724
DOI:  10.35870/ijmsit.v6i2.8061
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Dual Pathways of e-WOM toward Perceived Marketing Performance through Brand Reputation and FOMO in Social Commerce

Authors: Fitri Yutika

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Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 1548-1558
DOI:  10.35870/ijmsit.v6i2.7669
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The Impact of Online Interaction on User Loyalty in Social Commerce through the Mediation of Shopping Value

Authors: Indra Akbar, Sofyan, Ismail

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Indra Akbar: Politeknik Kutaraja
Sofyan: STMIK Indonesia Banda Aceh
Ismail: STMIK Indonesia Banda Aceh
Pages: 1057-1065
DOI:  10.35870/ijmsit.v6i2.7182
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
DOI:  10.35870/ijmsit.v5i2.4555
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