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The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1
Authors: Rahmad Setia Budi, Edy Purwo Saputro, Yusuf Alam R
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor
Authors: Willyan Sahetapy, Agustinus Biay, Rusdi
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The Effect of Fear of Missing Out (FoMO) on Intention to Use Strava: The Moderating Role of Social Media
Authors: Prasetyo Ari Herlambang, Edi Nurtjahjadi
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Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value
Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti
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The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember)
Authors: Anindya Restu Permana, Toni Herlambang, Abadi Sanosra, Nursaid
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables
Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni
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The Influence of Information Technology and The Use of Social Media on Employee Performance at Diskominfo-SP in Utara Luwu District
Authors: Amedia, Adil Basir, Sofyan Syamsuddin
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Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency
Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah
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The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products
Authors: Rahmat Cahyo Dinarso, Dwi Aprilia Nurhaliza, Nurul Qomariah
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers
Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo
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A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)
Authors: Audita Sarashanty Aisha, Tony Wijaya
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Digital Marketing Strategy in the Online Fashion Industry
Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities
Authors: Sinarwaty, Rachmiani
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The Influence of Digital Financial Services, Social Media, and Buy Now Pay Later on Over-Indebtedness with Financial Literacy as a Moderating Variable
Authors: Helma Yuliyana, Abdul Mukti Soma
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry
Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products
Authors: Rachmiani, Naufal Haidar Ahmada, Darusman
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Customer Review Sentiment Classification of Belikopi Products Using the Support Vector Machine (SVM) Method
Authors: Avin Nuzula Fitranti, R. Rhoedy Setiawan, Yudie Irawan
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Digital Nudging and Visit Intention Among Generation Z: Evidence from Scarcity and Urgency Cues in Kaba-Kaba Tourism Village, Bali
Authors: Ni Made Ayu Natih Widhiarini, Ida Ayu Etsa Pracintya, I Komang Angga Tria Saputra
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia
Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan
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The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung
Authors: Henny Utarsih, Nabila Cinta Putri
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Factors Influencing Online Shopping Decisions in the Fashion Industry
Authors: Welly Surjono
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The Effect of Visual Consistency and Content Quality on Online Purchase Intention Through Brand Awareness of The Local Fashion Brand Rangkay Future
Authors: Salman Haqil Majid, Edi Nurtjahjadi
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Integration Model of Green Property and Digital Marketing in Business Development Strategies for Land Plotting in Bali Province
Authors: Theodorus Hadrianus Gabriel Asy, Yulianto Umar Rofi’i
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Physical Humanlikeness as A Moderator of The Relationship Between AI Influencer Marketing and Purchase Intention
Authors: Rahyono, Ayu Nursari, Lestari Wuryanti, Reza Hardian Pratama