Main Content
Lembaga Kita Journal Portal
Open Access Articles

Integration Model of Green Property and Digital Marketing in Business Development Strategies for Land Plotting in Bali Province

  • Theodorus Hadrianus Gabriel Asy1*
  • Yulianto Umar Rofi’i2
1 Universitas Bali Internasional Muhammadiyah
2 Universitas Bali Intenasional Muhammadiyah
* Corresponding Author: Theodorus Hadrianus Gabriel Asy

Abstract

This research seeks to analyze the synergy between Green Property principles and Digital Marketing strategies in the development of land plotting in Bali. As climate change poses significant challenges and public awareness of environmental issues grows, property developers must embrace environmentally responsible practices. Employing a quantitative methodology, data was gathered from property stakeholders throughout various regions in Bali via surveys. The findings reveal that adopting eco-friendly technologies, such as renewable energy and sustainable building materials, significantly enhances the appeal of land plotting products to consumers. Furthermore, effective Digital Marketing strategies, including the use of social media and captivating visual content, are vital for establishing brand identity and improving product visibility in a competitive landscape. Although developers face obstacles related to digital skills and marketing comprehension, this study uncovers opportunities for a cohesive integration of both approaches. Recommendations emphasize the necessity for developers to invest in digital skills training and foster collaborations to create more impactful marketing strategies. By embracing Green Property principles alongside Digital Marketing, developers can solidify their market position while actively contributing to environmental sustainability in Bali.

Keywords

Green Property Digital Marketing Land Plotting Bali Sustainability Property Marketing

How to Cite

Citation Format
Gabriel Asy, T. H., & Rofi’i, Y. U. (2026). Integration Model of Green Property and Digital Marketing in Business Development Strategies for Land Plotting in Bali Province. International Journal of Management Science and Information Technology, 6(2), 1674-1681. https://doi.org/10.35870/ijmsit.v6i2.7995

References

26 References
  • Alwan, M., & Alshurideh, M. T. (2022). The effect of digital marketing on purchase intention: Moderating effect of brand equity. International Journal of Data and Network Science, 6(3), 837-848. http://dx.doi.org/10.5267/j.ijdns.2022.2.012
  • Arnanda, F. P. (2022). Pengaruh Word of Mouth, Product Quality Aplikasi Shopee terhadap Purchase Intention dengan Brand Image Sebagai Variabel Intervening. Ekonomis: Journal of Economics and Business, 6(1), 238-248. http://dx.doi.org/10.33087/ekonomis.v6i1.485
  • Azmi, A., Ibrahim, R., Abdul Ghafar, M., & Rashidi, A. (2022). Smarter real estate marketing using virtual reality to influence potential homebuyers' emotions and purchase intention. Smart and Sustainable Built Environment, 11(4), 870-890. https://doi.org/10.1108/SASBE-03-2021-0056
  • Bala, Madhu and Verma, Deepak, A Critical Review of Digital Marketing (October 1, 2018). M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321–339., Available at SSRN: https://ssrn.com/abstract=3545505
  • Bhandari, M., & Rodgers, S. (2020). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125-141. https://doi.org/10.1080/02650487.2017.1349030
  • Bilgin, Y. İ. S. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal. http://dx.doi.org/10.15295/bmij.v6i1.229
  • Chen, H., Wang, J., Han, T., & Jin, X. (2025). Organic renewal of property plots in Chinese cities: Sustainable development of built environment via property value enhancement and digital twin construction. Indoor and Built Environment, 34(1), 7-21. https://doi.org/10.1177/1420326X241279567
  • Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Research, 17(3), 243-261. https://doi.org/10.1504/IJEBR.2019.098874
  • Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620. https://10.1016/j.jbusres.2020.10.016
  • Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., ... & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International journal of information management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
  • Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2021). Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali. Property Management, 39(2), 193-209. https://doi.org/10.1108/PM-01-2020-0005
  • Halim, D. K., & Prianta, P. A. (2025). Implementing Circular Economy at Jimbaran Hijau: Sustainable Tourism Approach in Developing a Neighborhood. In: Pitanatri, P.D.S., Hassan, A. (eds) Handbook of Sustainability in Tourism and Hospitality in Indonesia. Reference Works in Business and Management. Springer, Singapore. https://doi.org/10.1007/978-981-96-3379-1_13
  • Iswara, a. N. K. P., indiani, n. L. P., & wahyuni, n. M. (2024). The mediating role of brand image on the influence of digital marketing and word of mouth on property purchase intention in Bali. International Journal of Environmental, Sustainability, and Social Science, 5(3), 679-695. https://doi.org/10.38142/ijesss.v5i3.1052
  • Kaur, B., Gangwar, V. P., & Dash, G. (2022). Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context. Sustainability, 14(10), 6107. https://doi.org/10.3390/su14106107
  • Leskinen, N., Vimpari, J., & Junnila, S. (2020). A review of the impact of green building certification on the cash flows and values of commercial properties. Sustainability, 12(7), 2729. https://doi.org/10.3390/su12072729
  • Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M., & Lin Lee, C. (2020). Smart digital marketing capabilities for sustainable property development: A case of Malaysia. Sustainability, 12(13), 5402. https://doi.org/10.3390/su12135402
  • Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in society, 63, 101425. https://doi.org/10.1016/j.techsoc.2020.101425
  • Omrane, A., & Bag, S. (2022). Determinants of customer buying intention towards residential property in Kolkata (India): an exploratory study using PLS-SEM approach. International Journal of Business Innovation and Research, 28(1), 119-139. https://doi.org/10.1504/IJBIR.2022.122969
  • Peattie, K. (2001). Towards sustainability: The third age of green marketing. The marketing review, 2(2), 129-146. https://doi.org/10.1362/1469347012569869
  • Sukaatmadja, I. P. G. (2021). Factor affecting competitive advantage of real estate developers in Indonesia. Journal of Islamic Marketing, 12(9), 1950-1969. https://doi.org/10.1108/JIMA-01-2020-0010
  • Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business horizons, 57(6), 703-708. https://doi.org/10.1016/j.bushor.2014.07.002
  • Tuz, A., Sertyeşilışık, B. (2022) “Modelling a New Marketing Strategy in the Real Estate Market: Lean and Green Mass Marketing Mix Tools”, Periodica Polytechnica Social and Management Sciences, 30(2), pp. 186–200. https://doi.org/10.3311/PPso.17344
  • Ullah, F., Sepasgozar, S. M., & Wang, C. (2018). A systematic review of smart real estate technology: Drivers of, and barriers to, the use of digital disruptive technologies and online platforms. Sustainability, 10(9), 3142. https://doi.org/10.3390/su10093142
  • Wibowo, E., & Setyaningsih, S. U. (2021). Pengaruh Word Of Mouth Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Mediasi (Survey Pada Konsumen Mie Gacoan Surakarta). ProBank, 6(1), 97-105. https://doi.org/10.36587/probank.v6i1.848
  • Widjaja, H., & Santoso, H. (2024). Digital Marketing: A Case Study of Social Media Marketing of Indonesia Real Estate Companies. Business Economic, Communication, and Social Sciences Journal (BECOSS), 6(2), 143–157. https://doi.org/10.21512/becossjournal.v6i2.11794
  • Zhang, J. (2010). Green marketing strategy analysis of real estate based on low-carbon economy. International Journal of Business and Management, 5(12), 177. https://doi.org/10.5539/ijbm.v5n12p177

Author Biographies

Theodorus Hadrianus Gabriel Asy, Universitas Bali Internasional Muhammadiyah

Digital Business Study Program, Universitas Bali Internasional Muhammadiyah, Denpasar City, Bali Province, Indonesia

Yulianto Umar Rofi’i, Universitas Bali Intenasional Muhammadiyah

Digital Business Study Program, Universitas Bali Internasional Muhammadiyah, Denpasar City, Bali Province, Indonesia

License

Copyright (c) 2026 Theodorus Hadrianus Gabriel Asy, Yulianto Umar Rofi’i

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Most read articles by the same author(s)

Contrimetric

Recommended Articles

Journal Transparency

Additional Information

Learn more about how this journal ensures quality, ethics, and transparency.