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Keywords: "Social influence"

A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)

Authors: Audita Sarashanty Aisha, Tony Wijaya

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Audita Sarashanty Aisha: Universitas Negeri Yogyakarta
Tony Wijaya: Universitas Negeri Yogyakarta
Pages: 725-732
The Influence of Information Technology and The Use of Social Media on Employee Performance at Diskominfo-SP in Utara Luwu District

Authors: Amedia, Adil Basir, Sofyan Syamsuddin

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Amedia: Universitas Muhammadiyah Palopo
Adil Basir: Universitas Muhammadiyah Palopo
Sofyan Syamsuddin: Universitas Muhammadiyah Palopo
Analysis of the Effect of Entrepreneurship Education on Entrepreneurial Intentions with Entrepreneurial Motivation and Opportunity Recognition as Intervening Variables

Authors: Rika Yuliana, Soepatini

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Rika Yuliana: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Pages: 148-154
The Influence of Financial Aspects, Human Resource (HR) Competence, and Product Innovation on the Performance of Micro, Small, and Medium Enterprises (MSMEs) in Menteng District

Authors: Melisa Riswania, Mohamad Lutfi

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Melisa Riswania: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Pages: 234-245
Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

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Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember)

Authors: Anindya Restu Permana, Toni Herlambang, Abadi Sanosra, Nursaid

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Anindya Restu Permana: Universitas Muhammadiyah Jember
Toni Herlambang: Universitas Muhammadiyah Jember
Abadi Sanosra: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Pages: 257-267
The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value

Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti

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Syahdan Muhada Assyaf: Universitas Muhammadiyah Muara Bungo
Ahmad Risman: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 677-685
The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

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Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
The Influence of Lecturers' Digital Leadership to Digital Competence of Students at Kurnia Jaya Persada University

Authors: Ririn Ayuandira, Irmawati, Farhan Ramadan

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Ririn Ayuandira: Universitas Kurnia Jaya Persada
Irmawati: Universitas Kurnia Jaya Persada
Farhan Ramadan: Universitas Kurnia Jaya Persada
Pages: 118-124
Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

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Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 167-174
The Influence of Government Policies and the Berani Cerdas Program of Central Sulawesi Province on the Competence of Scholarship Recipients at Tadulako University

Authors: Fahmi Surya Abdi, Isbon Pageno, M. Nuralamsyah

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Fahmi Surya Abdi: Univeristas Negeri Makassar
Isbon Pageno: Universitas Tadulako
M. Nuralamsyah: Universitas Tadulako
Pages: 808-820
The Influence of Budget Participation and Organizational Commitment to the Performance of Regional Government Apparatus

Authors: Sri Dewi Anggadini, Lupi Wulansari, Sari Damayanti

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Sri Dewi Anggadini: Indonesia Computer University
Lupi Wulansari: Indonesia Computer University
Sari Damayanti: Institut Agama Islam Shalahuddin Al-Ayyubi
Pages: 6 - 19
The Impact of Online Interaction on User Loyalty in Social Commerce through the Mediation of Shopping Value

Authors: Indra Akbar, Sofyan, Ismail

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Indra Akbar: Politeknik Kutaraja
Sofyan: STMIK Indonesia Banda Aceh
Ismail: STMIK Indonesia Banda Aceh
Pages: 1057-1065
Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
The Effect of Work Environment, Career Development, and Incentives on Employee Job Satisfaction at PT XYZ

Authors: Yulia Dwi Lestari, Mohamad Lutfi, Mochamad Rizal

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Yulia Dwi Lestari: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Mochamad Rizal: Universitas Teknologi Muhammadiyah Jakarta
Pages: 188-200
Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach

Authors: Shellda Lestari, Antonius Felix

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Shellda Lestari: Universitas Bunda Mulia
Antonius Felix: Universitas Bunda Mulia
Pages: 1205-1212
The Impact of Organizational Culture on Employee Retention and Performance in the Technology Industry: A Comparative Study

Authors: Agus Suherman, Nur Arminarahmah, Martini

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Agus Suherman: Universitas Islam Syekh-Yusuf
Nur Arminarahmah: Universitas Islam Kalimantan Muhammad Arsyad Albanjari
Martini: ITB Bina Sriwijaya Palembang
Pages: 516-526
Human Capital Efficiency and Firm Value: Empirical Evidence on Companies Listed on the Indonesia Stock Exchange

Authors: Leni Hartati, RR. Ella Evrita H

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Leni Hartati: Universitas 17 Agustus 1945 Jakarta
RR. Ella Evrita H: Sae Indonesia Communication Academy
Pages: 537-543
The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator

Authors: Reza Febrina Agustin, Delyardi Nur, Rita Zunarti

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Reza Febrina Agustin: Universitas Muhammadiyah Muara Bungo
Delyardi Nur: Universitas Fort de Kock
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 644-655
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