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Keywords: "Marketing strategies"

The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
DOI:  10.35870/ijmsit.v6i1.6520
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
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The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
DOI:  10.35870/ijmsit.v4i2.3140
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel

Authors: Satrio Sudarso

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Satrio Sudarso: University of Muhammadiyah Sidoarjo
Pages: 165-174
DOI:  10.35870/ijmsit.v3i2.1411
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
DOI:  10.35870/ijmsit.v5i2.6087
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Optimizing Digital Marketing and Service Quality to Strengthen Customer Loyalty in Rural Banks’ Digital Transformation Era

Authors: Nursamawi, Lucky Hikmat Maulana, Bramastyo Bontas Prastowo

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Nursamawi: Universitas Ibn Khaldun
Lucky Hikmat Maulana: Universitas Ibn Khaldun
Bramastyo Bontas Prastowo: Universitas Ibn Khaldun
Pages: 1163-1171
DOI:  10.35870/ijmsit.v6i2.7502
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Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies

Authors: Sutomo

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Sutomo: Universitas Tangerang Raya
Pages: 330-338
DOI:  10.35870/ijmsit.v3i2.1603
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida

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Aat Ruchiat Nugraha: Padjadjaran University
Diah Fatma Sjoraida: Padjadjaran University
Pages: 67-75
DOI:  10.35870/ijmsit.v5i1.3707
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
DOI:  10.35870/ijmsit.v5i2.5651
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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Consumer Segmentation With K-Means at Lucky Shop Tanjungbalai

Authors: Reza Ahmad Fauzi, Masitah Handayani, Parini

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Reza Ahmad Fauzi: Universitas Royal
Masitah Handayani: Universitas Royal
Parini: Universitas Royal
Pages: 765-770
DOI:  10.35870/ijmsit.v6i1.7213
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Welfare Transformation Through Productive Business Empowerment: A Review of Khadijah 2 Orphanage Surabaya

Authors: Satrio Sudarso

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Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Pages: 24-36
DOI:  10.35870/ijmsit.v4i1.1984
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Implementation of the Apriori Algorithm for Product Recommendation Analysis at Asyifa Serba 35.000 Retail Store in Kisaran

Authors: Ardiansyah Putra Tambunan, Adi Prijuna Lubis, Parini

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Ardiansyah Putra Tambunan: Universitas Royal
Adi Prijuna Lubis: Universitas Royal
Parini: Universitas Royal
Pages: 843-849
DOI:  10.35870/ijmsit.v6i1.7289
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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
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International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
DOI:  10.35870/ijmsit.v4i1.2682
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Sustainable Cacao Agritourism Development Strategy for Cau Chocolate Bali

Authors: Putu Yudika Budi Kusuma, I Wayan Agus Selamet

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Putu Yudika Budi Kusuma: Politeknik Nasional
I Wayan Agus Selamet: Politeknik Nasional
Pages: 258-265
DOI:  10.35870/ijmsit.v6i1.6557
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector

Authors: Nizar Fauzan, Rita Kusumawati, Nursaadah Syahro Fitriyah

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Nizar Fauzan: Khon Kaen University
Rita Kusumawati: Muhammadiyah University of Yogyakarta
Nursaadah Syahro Fitriyah: Chiang Mai University
Pages: 131-142
DOI:  10.35870/ijmsit.v3i1.1300
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Application of the KNN Algorithm to Assess Customer Satisfaction at A2 Collection Sei Silau Timur

Authors: Lutfi Anniswa Sitorus, Jeperson Hutahaean, Cecep Maulana

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Lutfi Anniswa Sitorus: Universitas Royal
Jeperson Hutahaean: Universitas Royal
Cecep Maulana: Universitas Royal
Pages: 331-339
DOI:  10.35870/ijmsit.v6i1.6813
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A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)

Authors: Audita Sarashanty Aisha, Tony Wijaya

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Audita Sarashanty Aisha: Universitas Negeri Yogyakarta
Tony Wijaya: Universitas Negeri Yogyakarta
Pages: 725-732
DOI:  10.35870/ijmsit.v6i1.7108
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Cluster of Foreign Tourists Using the K-Means Method Based on Arrival Data at I Gusti Ngurah Rai Airport (2018-2024)

Authors: Fahrur Rozy, Adika Setia Brata, Windy Lestari, Suci Rahmawati

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Fahrur Rozy: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Adika Setia Brata: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Windy Lestari: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Suci Rahmawati: Institut Sains dan Teknologi Nahdlatul Ulama Bali
Pages: 362-370
DOI:  10.35870/ijmsit.v5i2.5208
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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