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Keywords: "Digital engagement"

Purchase Intention on Instagram: The Roles of Digital Pricing Strategy, Social Media Engagement, and Perceived Value

Authors: Syahdan Muhada Assyaf, Ahmad Risman, Rita Zunarti

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Syahdan Muhada Assyaf: Universitas Muhammadiyah Muara Bungo
Ahmad Risman: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 677-685
DOI:  10.35870/ijmsit.v6i1.7255
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Leadership Transformation in the Digital Age: Implications for Employee Performance and Engagement in Modern Organizations

Authors: Hanuna Shafariah, Akmil Asril, Redjeki Agoestyowati

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Hanuna Shafariah: Institut Ilmu Administrasi dan Sosial STIAMI
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Redjeki Agoestyowati: Institut Ilmu Administrasi dan Sosial STIAMI
Pages: 482-491
DOI:  10.35870/ijmsit.v4i2.3372
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Green Experience and Digital Engagement as Drivers of Generation Z Consumer Loyalty in Coffee Shops: A Mediation Model of Perceived Value and Brand Attachment

Authors: Mahardika Agung Madepo, Lina Budiarti, Romi Ferdian, Lidya Verawati

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Mahardika Agung Madepo: Universitas Muhammadiyah Pontianak
Lina Budiarti: Universitas Muhammadiyah Pontianak
Romi Ferdian: Universitas Muhammadiyah Pontianak
Lidya Verawati: Universitas Muhammadiyah Pontianak
Pages: 1599-1609
DOI:  10.35870/ijmsit.v6i2.8005
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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Digital Patient Engagement through WhatsApp and Patient Loyalty: A Qualitative Case Study in Private Medical Practices in West Bandung, Indonesia

Authors: Yulbrin Manurung, Ratnawati Prayogi, Auderey G. D. Tangkudung

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Yulbrin Manurung: Institut Bisnis dan Multimedia asmi
Ratnawati Prayogi: Institut Bisnis dan Multimedia asmi
Auderey G. D. Tangkudung: Institut Bisnis dan Multimedia asmi
Pages: 745-755
DOI:  10.35870/ijmsit.v6i1.6793
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Transforming Leadership Styles in Facing the Challenges of the Digital Era:  A Systematic Literature Review

Authors: D A Gladysia Sistadanta Kurnia Dewi Sutedja, Made Irma Dwiputranti, I Gusti Ayu Prabandari Tri Putri

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D A Gladysia Sistadanta Kurnia Dewi Sutedja: University Primakara
Made Irma Dwiputranti: University Primakara
I Gusti Ayu Prabandari Tri Putri: University Primakara
Pages: 656-666
DOI:  10.35870/ijmsit.v6i1.7007
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Implementing Digital Media in Early Childhood Education: Teachers’ Practices and Institutional Support in North Jakarta, Indonesia

Authors: Muhammad Fadhil Arafat, Ratnawati Prayogi, Alfred Inkiriwang

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Muhammad Fadhil Arafat: Institut Bisnis dan Multimedia asmi
Ratnawati Prayogi: Institut Bisnis dan Multimedia asmi
Alfred Inkiriwang: Institut Bisnis dan Multimedia asmi
Pages: 921-930
DOI:  10.35870/ijmsit.v6i1.6847
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The Role of Training and Development with Employee Involvement in Improving Employee Performance at PT Torabika Eka Semesta

Authors: Nike Talitha Imtyaz Naila, Enawar, Yanthi Meitry Gunawan

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Nike Talitha Imtyaz Naila: Universitas Muhammadiyah Tangerang
Enawar: Universitas Muhammadiyah Tangerang
Yanthi Meitry Gunawan: Universitas Muhammadiyah Tangerang
Pages: 1153-1162
DOI:  10.35870/ijmsit.v6i2.7333
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Exploring the Influence of Gamification on Financial Behavior in Digital Financial Applications: A Systematic Literature Review

Authors: Aisyah Shabira Yavie, Intan Rizky Mutiaz

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Aisyah Shabira Yavie: Institut Teknologi Bandung
Intan Rizky Mutiaz: Institut Teknologi Bandung
Pages: 305-315
DOI:  10.35870/ijmsit.v6i1.6789
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A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025)

Authors: Audita Sarashanty Aisha, Tony Wijaya

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Audita Sarashanty Aisha: Universitas Negeri Yogyakarta
Tony Wijaya: Universitas Negeri Yogyakarta
Pages: 725-732
DOI:  10.35870/ijmsit.v6i1.7108
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The Application of Visual Communication Design Strategies in User Interface (UI) Experiences on Digital Platforms

Authors: Marta Eriska

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Marta Eriska: Sekolah Tinggi Media Komunikasi Trisakti
Pages: 339-346
DOI:  10.35870/ijmsit.v5i2.5182
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The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung

Authors: Henny Utarsih, Nabila Cinta Putri

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Henny Utarsih: Universitas Ekuitas Indonesia
Nabila Cinta Putri: Universitas Ekuitas Indonesia
Pages: 1465-1473
DOI:  10.35870/ijmsit.v6i2.7769
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Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective

Authors: Lean Sahda Hafiza, Ratna Listiana Dewanti

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Lean Sahda Hafiza: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1364-1375
DOI:  10.35870/ijmsit.v6i2.7715
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Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation

Authors: Ali Amran, Arifuddin, Akmil Asril

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Ali Amran: ARS University
Arifuddin: Institut Ilmu Sosial dan Bisnis Andi Sapada
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 110-117
DOI:  10.35870/ijmsit.v6i1.6602
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
DOI:  10.35870/ijmsit.v6i1.6625
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Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation

Authors: Suyamto, Dian Deliana, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 279-287
DOI:  10.35870/ijmsit.v5i2.4609
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

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Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
DOI:  10.35870/ijmsit.v3i2.1491
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