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Keywords: "Digital Business Management"

The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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Strengthening MSMEs in Aan Tourism Village through a Green Supply Chain Management Scorecard Approach Based on the Local Wisdom of Tri Hita Karana

Authors: Made Irma Dwiputranti, I Gusti Agung Prabandari Tri Putri, Ida Bagus Ardi Putra, D. A. Gladysia Sistadanta Kurnia Dewi Sutedja, Maria Gratiani Hardi Saputri, Muntoha Surya Nugroho

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Made Irma Dwiputranti: Universitas Primakara
I Gusti Agung Prabandari Tri Putri: Universitas Primakara
Ida Bagus Ardi Putra: Universitas Primakara
D. A. Gladysia Sistadanta Kurnia Dewi Sutedja: Universitas Primakara
Maria Gratiani Hardi Saputri: Universitas Primakara
Muntoha Surya Nugroho: Universitas Primakara
Pages: 882-891
DOI:  10.35870/ijmsit.v6i1.7057
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Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
DOI:  10.35870/ijmsit.v4i2.3142
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Digital Transformation and Adaptive Risk Management in Industry 4.0: A Conceptual Review of the Expanding Spectrum of Organizational Risk

Authors: Selvy Afrioza, Irvan Bernandita Primandanu

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Selvy Afrioza: Universitas Yatsi Madani
Irvan Bernandita Primandanu: Universitas Yatsi Madani
Pages: 595-608
DOI:  10.35870/ijmsit.v6i1.6871
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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Transforming Leadership Styles in Facing the Challenges of the Digital Era:  A Systematic Literature Review

Authors: D A Gladysia Sistadanta Kurnia Dewi Sutedja, Made Irma Dwiputranti, I Gusti Ayu Prabandari Tri Putri

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D A Gladysia Sistadanta Kurnia Dewi Sutedja: University Primakara
Made Irma Dwiputranti: University Primakara
I Gusti Ayu Prabandari Tri Putri: University Primakara
Pages: 656-666
DOI:  10.35870/ijmsit.v6i1.7007
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The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
DOI:  10.35870/ijmsit.v6i1.6520
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Application of Design Thinking and User Experience Questionnaire (UEQ) in a WooCommerce Based E-Commerce Platform

Authors: Ulya Yumna Salsabila, Nava Gia Ginasta, Triantya Wahyu Wiranti

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Ulya Yumna Salsabila: Universitas Logistik dan Bisnis Internasional
Nava Gia Ginasta: Universitas Logistik dan Bisnis Internasional
Triantya Wahyu Wiranti: Universitas Logistik dan Bisnis Internasional
Pages: 1143-1152
DOI:  10.35870/ijmsit.v6i2.7318
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Optimizing Digital Marketing and Service Quality to Strengthen Customer Loyalty in Rural Banks’ Digital Transformation Era

Authors: Nursamawi, Lucky Hikmat Maulana, Bramastyo Bontas Prastowo

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Nursamawi: Universitas Ibn Khaldun
Lucky Hikmat Maulana: Universitas Ibn Khaldun
Bramastyo Bontas Prastowo: Universitas Ibn Khaldun
Pages: 1163-1171
DOI:  10.35870/ijmsit.v6i2.7502
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Analysis of Technostress and Its Impact on Lecturer Performance in Technology-Based Learning

Authors: Sundari Soekotjo, Dwi Novita Sari, Hardianawati, Indria Sukma Sektiyaningsih, Mintarsih, Pingkan Luciawati Sompi, Rochayati Febriarhamadini, Dina Agnesia Sihombing, Prasastiara Eka Marsella

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Sundari Soekotjo: Universitas Budi Luhur
Dwi Novita Sari: Institut Bisnis dan Multimedia asmi
Hardianawati: Institut Bisnis dan Multimedia asmi
Indria Sukma Sektiyaningsih: Institut Bisnis dan Multimedia asmi
Mintarsih: Institut Bisnis dan Multimedia asmi
Pingkan Luciawati Sompi: Institut Bisnis dan Multimedia asmi
Rochayati Febriarhamadini: Institut Bisnis dan Multimedia asmi
Dina Agnesia Sihombing: Institut Bisnis dan Multimedia asmi
Prasastiara Eka Marsella: Institut Bisnis dan Multimedia asmi
Pages: 1099-1106
DOI:  10.35870/ijmsit.v6i2.7543
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
DOI:  10.35870/ijmsit.v4i2.2910
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The Development of E-Commerce and Its Impact on Changes in Consumption Patterns and Behavior of Indonesian People in The Digital Economy Era: A Literature Study In 2020–2025

Authors: Sriwanti Belani, Rini Hadiyati

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Sriwanti Belani: Universitas Muhammadiyah Luwuk
Rini Hadiyati: Universitas Muhammadiyah Luwuk
Pages: 903-909
DOI:  10.35870/ijmsit.v6i1.7016
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The Influence of Family Financial Education and Fintech Usage on Financial Management with Financial Self-Efficacy as a Mediating Variable Among Students

Authors: Puji Dwi Lestari, Han Tantri Hardini

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Puji Dwi Lestari: Universitas Negeri Surabaya
Han Tantri Hardini: Universitas Negeri Surabaya
Pages: 632-643
DOI:  10.35870/ijmsit.v6i1.7071
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Business Models, Fintech, Investment Decisions, and Challenges in Bangka Belitung Islands Province

Authors: Karmawan

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Karmawan: University of Bangka Belitung
Pages: 218-225
DOI:  10.35870/ijmsit.v5i1.3793
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
DOI:  10.35870/ijmsit.v5i1.3646
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Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience

Authors: Fahmi Amirulloh Anwar, Dian Deliana, Suyamto

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Fahmi Amirulloh Anwar: Universitas Primagraha
Dian Deliana: Universitas Muhammadiyah Karanganyar
Suyamto: Universitas Muhammadiyah Karanganyar
Pages: 428-437
DOI:  10.35870/ijmsit.v4i2.3201
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
DOI:  10.35870/ijmsit.v5i2.5651
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Financial Decision-Making of Female Culinary MSME Entrepreneurs in Gorontalo City: Integrating Digital Financial Literacy, Financial Capability, and Spending Behavior within Financial Behavior Theory

Authors: Musafir, Eka Zahra Solikahan, Ariawan

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Musafir: Universitas Ichsan Gorontalo
Eka Zahra Solikahan: Universitas Ichsan Gorontalo
Ariawan: Universitas Bosowa
Pages: 340-347
DOI:  10.35870/ijmsit.v6i1.6577
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Authors: Apris Beniawan, Lijan Poltak Sinambela

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Apris Beniawan: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 32-38
DOI:  10.35870/ijmsit.v5i1.3621
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Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes

Authors: Andreas Aji Purbokusumo, M. Farid Wajdi, Muhammad Sholahuddin, Fadloli

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Andreas Aji Purbokusumo: Universitas Muhammadiyah Surakarta
M. Farid Wajdi: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Fadloli: Universitas Terbuka Surakarta
Pages: 316-330
DOI:  10.35870/ijmsit.v6i1.6808
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The Rise of E-Commerce: Manus AI Powered Product Generation Before Sales Execution

Authors: Dita Helmalia Suri, Nava Gia Ginasta, Rahma Hanum

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Dita Helmalia Suri: Universitas Logistik dan Bisnis Internasional
Nava Gia Ginasta: Universitas Logistik dan Bisnis Internasional
Rahma Hanum: Universitas Logistik dan Bisnis Internasional
Pages: 1077-1086
DOI:  10.35870/ijmsit.v6i2.7316
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