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Keywords: "Digital Business Management"

The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation

Authors: Rizky Zakariyya Rasyad, Putri Nuraini Mawardah

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Rizky Zakariyya Rasyad: STMIK Widya Cipta Dharma
Putri Nuraini Mawardah: STMIK Widya Cipta Dharma
Pages: 366-375
DOI:  10.35870/ijmsit.v4i2.3142
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Digital Transformation and Adaptive Risk Management in Industry 4.0: A Conceptual Review of the Expanding Spectrum of Organizational Risk

Authors: Selvy Afrioza, Irvan Bernandita Primandanu

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Selvy Afrioza: Universitas Yatsi Madani
Irvan Bernandita Primandanu: Universitas Yatsi Madani
Pages: 595-608
DOI:  10.35870/ijmsit.v6i1.6871
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Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption

Authors: Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Yulianto Umar Rofi’i: Institut Teknologi dan Bisnis Muhammadiyah Bali
Upik Sri Sulistyawati: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 492-503
DOI:  10.35870/ijmsit.v4i2.3320
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The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

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Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
DOI:  10.35870/ijmsit.v6i1.6520
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
DOI:  10.35870/ijmsit.v4i1.2668
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Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era

Authors: Abdus Salam, Munawir

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Abdus Salam: STMIK Indonesia Banda Aceh
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 236-245
DOI:  10.35870/ijmsit.v4i2.2910
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Business Models, Fintech, Investment Decisions, and Challenges in Bangka Belitung Islands Province

Authors: Karmawan

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Karmawan: University of Bangka Belitung
Pages: 218-225
DOI:  10.35870/ijmsit.v5i1.3793
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Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

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Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
DOI:  10.35870/ijmsit.v5i2.5979
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
DOI:  10.35870/ijmsit.v5i1.3646
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Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience

Authors: Fahmi Amirulloh Anwar, Dian Deliana, Suyamto

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Fahmi Amirulloh Anwar: Universitas Primagraha
Dian Deliana: Universitas Muhammadiyah Karanganyar
Suyamto: Universitas Muhammadiyah Karanganyar
Pages: 428-437
DOI:  10.35870/ijmsit.v4i2.3201
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
DOI:  10.35870/ijmsit.v5i2.5651
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Financial Decision-Making of Female Culinary MSME Entrepreneurs in Gorontalo City: Integrating Digital Financial Literacy, Financial Capability, and Spending Behavior within Financial Behavior Theory

Authors: Musafir, Eka Zahra Solikahan, Ariawan

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Musafir: Universitas Ichsan Gorontalo
Eka Zahra Solikahan: Universitas Ichsan Gorontalo
Ariawan: Universitas Bosowa
Pages: 340-347
DOI:  10.35870/ijmsit.v6i1.6577
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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The Relationship Between Performance Management and The Quality of Animal, Fish, and Plant Quarantine Services

Authors: Apris Beniawan, Lijan Poltak Sinambela

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Apris Beniawan: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 32-38
DOI:  10.35870/ijmsit.v5i1.3621
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Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes

Authors: Andreas Aji Purbokusumo, M. Farid Wajdi, Muhammad Sholahuddin, Fadloli

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Andreas Aji Purbokusumo: Universitas Muhammadiyah Surakarta
M. Farid Wajdi: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Fadloli: Universitas Terbuka Surakarta
Pages: 316-330
DOI:  10.35870/ijmsit.v6i1.6808
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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Identification of Factors of Small Enterprise Coffee Development: A Case Study in UUT Agro Semesta, Bali

Authors: I Gusti Ayu Widari Upadani, Ni Luh Putri Srinadi, Gusti Ngurah Aditya Krisnawan

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I Gusti Ayu Widari Upadani: Institut Teknologi Dan Bisnis STIKOM Bali
Ni Luh Putri Srinadi: Institut Teknologi Dan Bisnis STIKOM Bali
Gusti Ngurah Aditya Krisnawan: Institut Teknologi Dan Bisnis STIKOM Bali
Pages: 23-28
DOI:  10.35870/ijmsit.v6i1.6528
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The Impact of Work-Life Balance and Hybrid Work on Job Satisfaction: The Mediating Role of Music in the Workplace

Authors: Agung Rachmad Nuriyanto, Ronny Malavia Mardani, Nurhidayah

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Agung Rachmad Nuriyanto: Universitas Islam Malang
Ronny Malavia Mardani: Universitas Islam Malang
Nurhidayah: Universitas Islam Malang
Pages: 518-525
DOI:  10.35870/ijmsit.v6i1.6954
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Human Capital Development Strategies in Improving the Performance of The General and Financial Bureaus of The Indonesian Quarantine Agency

Authors: Akhmad Alfaraby, Lijan Poltak Sinambela

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Akhmad Alfaraby: Nasional University
Lijan Poltak Sinambela: Nasional University
Pages: 20-26
DOI:  10.35870/ijmsit.v5i1.3619
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
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Guest Perception of Service Quality Decline Due to Employee Multitasking in the Era of Digital Transformation in Star-Rated Hotels

Authors: Suyamto, Dian Deliana, Erwin Purbosaputro, Sujatmiko

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Suyamto: Universitas Muhammadiyah Karanganyar
Dian Deliana: Universitas Muhammadiyah Karanganyar
Erwin Purbosaputro: Universitas Muhammadiyah Karanganyar
Sujatmiko: Universitas Muhammadiyah Karanganyar
Pages: 459-467
DOI:  10.35870/ijmsit.v6i1.6978
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Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

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Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
DOI:  10.35870/ijmsit.v6i1.7051
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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