Vol. 5 No. 2 (2025): July - December 2025

Articles

• The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

  Willyan Sahetapy, Agustinus Biay, Rusdi

  271-278

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• Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation

  Suyamto, Dian Deliana, Sujatmiko

  279-287

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• Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

  Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

  288-294

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• Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation

  Chriestina

  295-302

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• Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

  Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

  303-310

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• Decision Support System for Asset Management using the Simple Additive Weighting Method

  Ni Made Yeni Dwi Rahayu, Ni Putu Dewi Eka Yanti

  311-320

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• The Analysis of the Impact of Cloud Computing-Based Human Resource Information System Implementation on HR Management Efficiency in Multinational Companies

  Irene Hasian, Anto Purwadi, Friska Nurliana Sirait

  321-329

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• Remote Work Dynamics: Managerial Challenges and the Test of Time in Human Resource Management

  Paulus Perey Untajana, Novita Souisa, Anthoneta Kopong

  330-338

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• The Application of Visual Communication Design Strategies in User Interface (UI) Experiences on Digital Platforms

  Marta Eriska

  339-346

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• The Influence of Internal and External Factors on Stock Price Fluctuations in Manufacturing Companies

  Fredy Arios Tiblola, Ferdinant Nuru, Harum Putri Prawitaningrum

  347-355

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• Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

  Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

  356-361

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• Cluster of Foreign Tourists Using the K-Means Method Based on Arrival Data at I Gusti Ngurah Rai Airport (2018-2024)

  Fahrur Rozy, Adika Setia Brata, Windy Lestari, Suci Rahmawati

  362-370

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• Exploring Job Satisfaction: The Impact of Transformational Leadership and Interpersonal Communication on Work Discipline

  Darusman, Arifuddin

  371-379

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• Deep Learning for HIV Screening Using Laboratory and Demographic Data

  Fika Ulfa Widowati

  380-385

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• The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

  Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

  386-395

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• Functional Oversight Reform as a Strategic Instrument for Effective Regional Financial Governance

  Saprudin, Mohamad Abdul Radjak Masjhur

  396-403

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• The Impact of Economic Uncertainty on Food Security and the Role of Business Openness as a Moderating Factor in Indonesia's Economic Development

  Willyan Sahetapy

  404-413

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• Green Innovation on the Business Performance of Halal-Certified Micro, Small, and Medium Enterprises in South Sulawesi

  Hardiyanti Ridwan, Muslimin H. Kara, Abdul Wahab, Rika Dwi Ayu Parmitasari, Abd. Muhaemin Nabir, Nurwahida

  414-420

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• Investment Strategies for Strengthening the Organizational Knowledge System in Industrial Business Entities

  Margarita Ekadjaja, Rorlen

  421-430

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• Analysis of the Influence of Organizational Commitment and Budget Participation on Managerial Performance

  Dusty Widha Hutama, Masiyah Kholmi

  431-437

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• The Effect of Environmental Disclosure and Green Innovation on Firm Value

  Ahmad Rifqi Hidayat

  438-445

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• Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

  Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

  446-455

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• The Influence of Transformational Leadership and Work Conflict on Employee Performance and Change Management in Hospitality Companies

  Elsa Mariska Andini, Elistia

  456-463

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• Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers

  Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari

  464-472

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• Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

  Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

  473-479

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